The most committed of fashion

Fundación Amancio Ortega donates 30 million euros to public hospitals of the Valencian Community to fight breast cancer

Pikolinos, Wonders, Germaine de Capuccini, Desirée or Sabrinas also work

The entrepreneur Amancio Ortega is back in the news again, but this time not for its astronomical sales figures, but by his facet more committed. And it is that, after your donation of 320 million euros to public hospitals Spanish for the renewal of its equipment diagnostic and treatment radiotherapy of cancer, the richest man in Spain (and one of the richest in the world) continues with their support, tireless in the fight against cancer. Last Thursday it was announced that 30 of these millions targeted by Ortega would go for the purchase of new equipment for cancer in different hospitals of the Valencian Community.

In the act for the signing of the agreement between the Ministry and the Fundación Amancio Ortega were present Ximo Puig, president of the Generalitat Valenciana, and the regional minister of Universal Health care and Public Health, Ana Barcelo. "The acquisition of this equipment is crucial for saving lives and improving the quality of life of patients," said Puig. In addition, the head of the Council thanked "the social responsibility and the generosity of the Foundation is to improve public health valenciana". For his part, the head of the Department of Health stressed "the hope of life that you can build with these new teams," which will be purchased with the money donated by the owner of the Inditex group.

In the new equipment, as required, are fifteen mammography digital, seven mri machines, eight TACs and a PET-CT scan, eight linear accelerators and infrastructure for the preparation of drugs, radiation therapy. The hospitals of alicante that will receive this equipment are the Hospital General of Alicante, Elche, Sant Joan d Alacant, Ontinyent, Alcoy, Benidorm and Orihuela. This week was also celebrated one of the dates more harsh but also solidarity at the global level, the world day against breast cancer. A disease that affects one out of every eight women throughout their lives, and only in Spain last year was diagnosed with 26.370 new cases, according to the Spanish Association Against Cancer (AECC).

Every year there are more brands and public figures that are added to this struggle by participating in numerous actions and initiatives to contribute to the knowledge of the disease, fundraising for research and support to the patient. Belén Canalejo, creator of the blog Balamoda, is one of the greatest representatives of this topic because recently has had the disease, sharing your battle on social networks. He currently collaborates with different associations and brands to demonstrate that "it is a disease that touches us all," he said. In his last campaign as the image of the signature lingerie Women'secret introduces a few bras post-surgery and some panties, of which the full amount is allocated to the prevention of fertility in oncological patients of the Foundation Dexeus Woman.

Returning to the province of Alicante we find different companies that, like Ortega or the well-known blogger, actively collaborating with this struggle, such as the Fundación Juan Perán Pikolinos, which has for many years been working with the Association of Women Affected by Breast Cancer in Elche (AMACMEC) in his cabinet of psychology to the care of women and families. The footwear firm Desiree is donating throughout the month of October, a 1% of all sales in their online store -that was filled with pink ribbons - the association of elche. For his part, Wonders has created a sports roses, of which 20% is earmarked to collaborate with the Spanish Association Against Cancer, association with the that also contributes to Sabrinas, by allocating one euro from each pair pair of shoes sold on their website during the month of October.

The cosmetics industry is another of the most familiar with this problem. The alcoyana Germaine de Capuccini works with an outreach program to professionals of the aesthetic so that they can recommend to people who are in this situation, what is the best way to care your skin, as well as psychological support.

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