The future paints hopeful from the offices of the great Spanish companies. 90% of the CEOs of companies with a turnover greater than 500 million rely on that their companies will grow immediately, according to the CEO Outlook 2021 report conducted by the Dutch consultancy KPMG. In addition, 86% foreseen to increase their workforce over the next three years.
Currently in Spain there are more than 3 and a half million unemployed, of which one 38% are under 25 years of age, according to the data of the EPA. A complicated situation for many families who are added, among other factors, a decline in their purchasing power due to a generalized increase in inflation, which in our country is 3'3% year-on-year, according to the latest data of the National Institute of Statistics.
Given this panorama, optimism for overcoming the COVID-19 crisis begins to be noticed in the directives surveyed, of which 80% trust that the promotion of employment and its business growth will be extended to the rest of the country. This trend is in line with the CEOs of the other 10 countries surveyed for the report and that the enormous confidence of these large companies in economic recovery emerges. While last year only 32% believed that the expansion of the economy was possible, this year this belief has increased up to 62% of respondents.
The strategies that respondents will apply to achieve this growth Iran from organic growth, strategic alliances and mergers and business acquisitions. In addition, so that these expectations are fulfilled, large companies are aware that they should face technological risks (technological disruption, cybersecurity) and environmental, which consider serious threat to its reputation and therefore for its growth. As Juan José Cano, CEO of KMPG and next president of the company, for the Spanish CEOs is relevant "invest in new technologies", as well as "guarantee the protection of the organization before possible cyberincident".
This bet, added to a growing digitalization could also be translated into more flexible work environments that allow your workers to work from home. In fact, four out of ten CEO respondents rely on that their employees teleket at least 2 days a week.
The report also echoes the belief of these managers in which the alleged loss of confidence of the population in its governments demands greater entrepreneurship when it comes to combating social problems such as gender inequality or climate change. 72% of Spanish managers assume that "large companies have resources, both financial and human, to help governments find solutions to great challenges." For example, "26% will invest at least 10% of your income on sustainability measures and programs over the next few years."
At the same time, they claim "greater public-private collaboration to achieve the goal of zero emissions," continues the future president of KMPG. On the other hand, the study also highlights that 82% of the direct managers surveyed are "concerned" by the consequences of the global minimum tax for multinationals agreed in June of this year by 130 OECD countries, and aiming to prevent That these companies move their headquarters to countries with lower tax regimes. "In this context, there is no doubt that the fiscal area will be a source of uncertainty for the CEOs in the short and medium term," explains Alberto Estrellas, a director partner of KPMG lawyers.
The centrality that respondents project to give these social problems is driven by the need to generate a more solid reputation before an increasingly demanding demand by their stakeholders in terms of diversity, equity and inclusion. Challenges that managers want to integrate into their growth strategies, but that 45% recognize that it may have difficulty satisfying.Date Of Update: 20 September 2021, 20:52