A Spain connected to the internet and another that was left at the telegraph

Sanchez proposes to build a"new model tax" around the datosMaroto calls for "do not fight" against e-commerce in the thick of the fight by the rate GoogleCa

A Spain connected to the internet and another that was left at the telegraph
Sanchez proposes to build a"new model tax" around the datosMaroto calls for "do not fight" against e-commerce in the thick of the fight by the rate GoogleCalviño warns that the Government will approve the 'rate Google' although there is no international agreement

If anything, it was emphasized, during the 33rd Meeting of the Digital Economy and Telecommunications was in the need to fuel the flame of the scan. Not to "burn" anyone, but to "warm up" the more companies the better. The event, organised by the employers ' technological Ametic, served as the impetus for the Government -in functions - are put to work. The message was clear: it's now or never when Spain, and especially companies, have to step forward that is claiming for half a decade. There's only one problem: that where some see mills, others see giants. Daniel Patricio Jimenez, professor of ESIC Business & Marketing School, defines it bluntly: "we're in the Fourth Industrial Revolution and we have to look at what we have been us".

Our country has around three million small and medium-sized enterprises (smes); the strength of Spain resides in that part of the business fabric, often so vulnerable and reviled by their small size. is More than 90% are self-employed or do not exceed the nine workers. And the alarming data: 20.2% do not have even computers and 24.4% do not have connection to the internet, according to the report, "The digitization as a lever of competitiveness of the smes", of the Chamber of Commerce. These are figures to worry about, the time that is counted by the thousands to ask these companies to move forward in the digitization. The task, at the very least, it will be a work of engineering. "We have to go by stages. If a company is not connected to the internet, it's going to be very difficult to make the leap to automation or systems in the cloud," says Juan Bachiller, vice-president of the Committee on Industry 4.0 Ametic . May not be requested efforts disproportionate to who the keyboard of a computer seems in and of itself a disruption. "In the sme and micro still the awareness is not in the same degree," says Bachelor. In all the others, according to a report from Accenture, the 99% of the CEO respondents declare themselves to be aware of the fact that should be digitized. The two worlds, or "economy two speed", as stated in Santander's Ana Meso, director-general of Sunion. A few will benefit from the increases in productivity and competitiveness of the scan, while others still seek the way of going forward.

motivated Workers

Alvaro Polo, managing director of Accenture, explains that "there are companies in which the workers are eager and willing to provide new tools and ways of doing things that will enable them to be more agile, more productive and give greater security." It is essential from the CEO down, until the last employee , you will understand that with the digitization work will be different, according to Polo.

Despite all this, the way to do it is almost only; do not fit half measures in terms of adoption of the technology. "The important thing is to do it with a purpose and determination, substantially changing the ways of doing things in manufacturing plants and businesses; not worth to change gradually", says the spokesperson of Accenture. Here, again, bypasses the problem of smes. Always them, so small, tiny, far from being at the forefront. "The sme is not aware of what is going on because they are too absorbed in the day-to-day. They have to survive, pay payroll... don't have time to think and see how your business has to evolve to be more competitive and able to survive," says José Manuel de Riva, vice president of Cepyme.

In his view, the problem of small companies is in the knowledge; lack of sweat in the classrooms. "It is a matter of training. Among those who addressed the three million smes there are many without training or with poor training that have initiated a trade but have not had time to form". Against this background, from the Cepyme strive to remember that "there's not that complicarles things, but facilitate them. Smes individually are weak".

Spain occupies the eleventh place in the European Union in the Rate DESI

There you have to enter the big companies. The Banco Santander, Telefónica, Inditex ... the giants of our country -not only the Ibex - to act as engines of change for all of us. Bachelor, of Ametic, says that "it is important that the large company acts as a tractor that serve as a stimulus for the transformation." Cause the "Goliath" don't fight the "David" but to change the story, to walk in unison.

The digital divide is undeniable; it is only by knowledge and financial resources, the great will always be the last one before the smes. For this reason, the experts also claim that since the Administration established forms of aid to small and medium-sized enterprises. Whether through programs of support, monitoring of projects, lines of financing, rebates and tax deductions... Almost any option is valid for Spain to not lose the good reputation he is gaining in Europe. According to the Index of the Economy and Digital Society (DESI) , developed by the European Commission, our country occupies the eleventh place of the ranking by connectivity, human capital (the look more loose), use of internet services, the integration of technology and digital public services digital. Even, under this last variable Spain is second of all the EU-behind only Estonia, almost at the same level. This contrasts with the last Observatory Vodafone of the Company, corresponding to 2018: only the 29% for professionals and small businesses can have a digitalisation plan, the 43% sme, and the 53% of the great. Called attention to the rise of 24 percentage points of the segment smes in this aspect in a year. Now is when it begins the effort of truth, agree the experts. The future begins with the present. And that this needs "heavy investment", as argued by Daniel Patricio Jimenez. It is time to abandon the telegraph.

Date Of Update: 16 September 2019, 00:00

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