Adela Villanueva, the Extremna who has created the Tinder for companies

It's dark, there is noise, neon lights and music. This is how we meet Adela Villanueva (Badajoz, 1982) that makes us a hole in the midst of the bustle and th

Adela Villanueva, the Extremna who has created the Tinder for companies

It's dark, there is noise, neon lights and music. This is how we meet Adela Villanueva (Badajoz, 1982) that makes us a hole in the midst of the bustle and the tight agenda of it. At first glance it seems that we are in a disco or in some kind of macrofiesta. However, the place where we are with her is Slush, a startup event held in Helsinki (Finland) with more paint music festival than to get great and small businesses around the world looking for of contacts and financing.

Until that cold mecca of the investment funds has traveled Adela to make known his "Tinder for companies", as she summarizes him. A platform called Alkelio that applies the operating dynamics of the apps to flirt, only that, instead of a boy knows girl, it serves for large and small companies to do business together.

A creation that arrives after Adela traveled half a world - "San Francisco, New York, Singapore, Geneva, Paris ..." -, advising and getting funding for more than 100 companies and working on several projects of intelligent cities.

Then, in one of his trips he ended up staring at the prestigious University of Standford, in which some of the brightest minds of the US were formed. There she studied Design Thinking, the business philosophy that has jumped to fame after Steve Jobs turned her into the Apple performance mantra and thanks to the one who has seen the light some of its great inventions like the iPhone.

"It was a very interesting experience. I lived in bunk beds, ate at a community cuisine, sometimes I had to sleep on sofas from the startups," nostalgic. "Thanks to my time there, I drank from the atmosphere of Sillicon Valley with his entrepreneurship and his creativity," she explains. A year later she took the jump to Harvard, where she studied Private Equitiy and Ventrue Capital. Some experiences that encouraged him to "send for sack" the work of her for others and in which she conceived her particular business tinder.

A tinner for companies that, far from being an idea in abstract, is already a reality in which it is possible to court or let love for great names such as Channel, Nestle, Procter and Gamble or McDonalds, among others.

One of the most common problems of apps to flirt is that people use Photoshop, exaggerate or, directly, the person behind a profile is not that attractive green-eyed boy but a Lord of Vladivostok who plays to do the Nigerian Prince Scam.

How to avoid that if in this case these are companies talking about money? "We take care of verifying the veracity that both startups and companies are those who say they are and with an audit, that they are really able to offer the technology they advertise," explains Adela.

For companies to match the Adela platform must fill out a questionnaire similar to the one that exists in the apps to look for a couple: who are, what are they looking for, what problems they have, how could they solve them, how much money ...

Then, Adela uses all that information to make matches and look for a percentage of coincidence between the different companies. "At higher the percentage, better," she explains. "It means you have found who to work with and do business", she needs her.

Then, as it happens in the apps to find love when there is feeling, one of the parties must write to the other.

This is where the quid comes from the question of this particular Tinder. "Register is free, but in order to write to the other company you need to pay to open conversation or buy a bonus," he explains.

Finally, if there is Feeling between both parties too "can be generated and signed from within the platform," he says. "In this way," he continues, "Negotiations that sometimes last six months or a year can be solved in a matter of hours but the normal thing is that it takes 15 days or a month because in the end it is important projects in which it moves money".

Date Of Update: 10 December 2021, 23:31

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