All the keys of 'Rumbo to hell', the new Korean phenomenon of Netflix

Is there life after the squid game? The question must be making it the more than 142 million viewers who devoured the series, making it the most view of the h

All the keys of 'Rumbo to hell', the new Korean phenomenon of Netflix

Is there life after the squid game? The question must be making it the more than 142 million viewers who devoured the series, making it the most view of the history of the Netflix. The answer has not been long to arrive: it is called Hellbound (heading to hell in its Spanish version), it is also a Korean invoice and according to the new Netflix ranking, right now is the most viewed series around the world with more than 43 Millions of hours of reproduction, at a lot of distance from its two high hits in English, Arcane and the second season of Tiger King. One more proof that Korean wave, K-Wave or Hallyu (as they call it in South Korea), is not an exotic phenomenon but the new paradigm governing the entertainment industry.

Hellbound portrays a nearby distóppic future (events take place in 2022) in which the world order crumbles quickly as a result of strange appearances that announce the exact day and hour of death, always ultraviolent, of individuals who have been destined to the hell. In parallel, the new truth is imposed, a religion that defends a virtuous and free-sin life that has a violent branch, arrowhead, a sect that pursues and humiliates those damn destined to die.

The series, which was born as a comic and is directed by Yeon Sang-Ho (Train to Busan) is a climbing cocktail of winning ingredients: the horror of the hidden, fanaticism, language Orwellian and ultraviolence. There is a bad villain, the very young and ruthless leader of the new truth, and the nemesis of him, a policeman burned and tormented by the murder of the woman of him who raises as he can to the teenage daughter of him.

«In Netflix they are experts in creating story and generating expectation, and if they have achieved it: everyone now thinks about not missing the next South Korean feeling," analyzes Betu Molero, director of the Festival Seried, who believes that Korea has specialized in "Tell local stories with a global mentality."

Heading to hell has many connections with the squid game: the a little insane hook that urges the series in marathon mode or taking the human condition to the limit, «something that, in the background, has a lot of the morbid of the realities », Mole holds. «It's entertainment than the square. But it is that also, one thing that makes Korean fiction very well is to cause empathy: it can be a very frantic and explicit audiovisual, but it also has a sensitivity that does not leave the whole social context, as it happens in the squid game or in parasites. That's why it hooked so much. They dominate the rhythm and aesthetics, they are very immersive series in the narrative that touch very basic things, with which everyone feels identified, "he says.

Netflix has invested 500 million dollars in Korea this 2021, at the beginning of the year, it announced two new production centers in the country and only between 2015 and 2020 launched more than 80 series. The strategy has come out round. And what remains, because the Korean remake of the paper house is underway and will have actors of ... the squid game. There is Korea for a while.

Date Of Update: 27 November 2021, 05:33

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