In a black and white photo with a skyscraper background, Andrés Iniesta stares at the camera. Black dress, with the sneakers of the brand, Mikakus, so urban and modern that he looks out of a futuristic movie. It is the image with which the former Barça player has presented his renewed marketing agency and sports representation, which launches name and is launched to the conquest of new markets in areas such as video games, music and the production of audiovisual content. The objective: to reach a turnover of 20 million euros. For this, the footballer and partners are planned to increase the staff up to 70 people, who will be distributed among their offices in Barcelona, Madrid, Kobe, Mexico City, Seoul and Tel Aviv.
In addition to crack in the field, Iniesta has also been revealed as another crack in the business world. "He is a very intelligent uncle, he does things very well and he is a person very committed to everything he does, it is not that he is an investor, is that he is who leads the project," says Loc Joel Borràs (40), Founding partner of Sports & Life, which has happened to be called Never Say Never (NSN).
Borràs knows iniesta very well. He contacted him 15 years ago to create him the website of him and managed him the social networks of him. Then came the company. "This is like a marriage, when you associate it is like when you marry, there are moments of discussions, others in which you have to have patience, sometimes you have to give in ... but we work very well because Andres and I know perfectly" , he says.
After the paron of the pandemic, Iniesta and its partners (five other teams) have stepped on the accelerator and have already closed a three-year agreement with the League for the annual organization of a concert that will be held at the end of the championship. The first edition of Oh my goal! It will be held at the Espanyol Stadium, on June 11, with Rauw Alejandro, Steve Aoki and María Becerra as a poster heads. They are also going to diversify their offer in the world Gaming and El Esport, where they had been working and a year and a half working. "We have been wearing the ESPORT teams of Espanyol and the Royal Society, but now it is time to jump with both feet," he says.
In addition, the company maintains its investment projects in other areas such as the Hospitality (NSN is one of the main investors of the Vice Hamburgers, Aleix Puig, Winner of MasterChef 7), or luxury trips, with the Sports & Travel agency.
Iniesta continues from Japan meetings and arrangements. He embarked on his family in an adventure that has come out round. Last year he renewed up to 2023 with Vissel Kobe, the team in which, at 38, he is a star. In the Japanese city the footballer, the woman of him and the four children of him lead a simple and very calm life, without the media pressure of Barcelona. "We are very comfortable here," he usually declare the footballer when they ask about Japan. Borràs also ensures that his partner is happy in Kobe. "It was a very successful decision, it has been a success because he is playing like Los Angeles, his wife is also happy."
The sporting and business successes of Fuentealbilla football player have led him to appear as a single Spanish on the list of 50 athletes with more income in 2021, with income income of 34 million dollars, of which almost 90% came from his Contract with Vissel Kobe.
His wife, Anna Ortiz, also has a lot to do with that success. They met in 2007 at a Bar de Mataró, where she worked as a waitress. He threw her out of her but it cost him to conquer her. "She made me suffer because she did not give me a ball. Mine was a crush, but she went falling in love ... And that has a process," he said in Altoreja Planeta. Since then they became inseparable.
Anna has also found in Kobe peace and tranquility. She enjoys her with her family routine, with yoga and with sneakers, Mikaku, with which she collaborates with her husband. In Kobe she has written the first book of her, my light, which collects the personal experiences that have made him grow, including the loss of her son, Andrés, on the eighth month of gestation. A tragedy that marked the whole family and who joined them even more.Date Of Update: 06 February 2022, 09:22