Core business organic foods: Tegut starts the fightback

to be expansion Manager is a nice job, it sounds dynamically, then, to be always on the way. But, above all, Martina Becker must have patience. For a new Tegut

Core business organic foods: Tegut starts the fightback
to be

expansion Manager is a nice job, it sounds dynamically, then, to be always on the way. But, above all, Martina Becker must have patience. For a new Tegut store in Aschaffenburg, has already led more than a decade ago, the first conversations. Now the supermarket was opened. For Becker, "line Expansion middle" of the trade chain, from Fulda, checked the thing. It has long been on the search for new locations. Particularly in Frankfurt and Mainz.

Manfred Köhler

Deputy Department head of the Regional section of the Frankfurter Allgemeine Zeitung and editor of the business magazine Metropolitan.

F. A. Z.

In the main metropolis is Tegut now represented eleven times, three additional markets are planned, including a site sold in the middle of the city, there, where, until recently, Segmüller furniture, to the Kurt-Schumacher-Straße. In the state capital of Rhineland-Palatinate you can buy currently four branches in the case of Tegut, the last time a market was opened at the pike Heimer road. However, the growing city is bringing Becker into raptures: "I could imagine there are three to five additional markets," she says.

This is Tegut always in the role of pursuer. Market leaders in the Rhine-Main area is Rewe far. A special feature, because actually, Edeka is Germany on the front. But in the South of Hesse, Rewe has grown in recent decades through mergers and Acquisitions, also Becker's counterpart of the Cologne trade chain in the past few years have done a good job with the Expansion. Although the number of the Tegut markets in Frankfurt, since 2007, when Becker took over the Job, almost quadrupled. But the eleven branches less than 64 Rewe - and a further ten Nahkauf-markets do not face the Rewe Format for a small retail area in the city. Edeka, after all, is under the Full-range suppliers behind Tegut in third place, the German market leader currently operates five, in the future, six branches in the city.

To the difficult station district ventured

The race to catch up in the increasingly affluent of the Rhine-Main area is a huge challenge. It is a search for the gaps in the tightly woven network of supermarkets, according to new quarters, new real estate, non-possibilities hoped for. Thus, Tegut took place in Frankfurt-Fechenheim a shop, in which Tengelmann and Rewe had tried. With a business on Imperial road Tegut ventured in the difficult station district. In Sachsenhausen, the Fulda, are not represented twice now, in Northrend, however, even though the trade chain with its focus on Bio-products would fit in to the neighborhood with its many Green voters as well. In the meantime, the Tegut market is closed in the Frankfurt airport, the popular with the workforce, if not also easy. There is being rebuilt. Becker hopes that there is a new beginning is possible.

the interest of the expansion Manager is directed to large cities, shifts is a consequence of the Population; people move from the countryside to the city. Thus, the number of total Tegut has not changed, according to your words, stores the last not so much, at present, it is located at 278. Closed shops in the rural areas, especially in Thuringia. To include the expansion areas, in turn, also the Rhine-Neckar Nuremberg, except for Rhein-Main with its environment.

Updated Date: 07 August 2020, 21:20

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