Corona as a brand accelerator: Big gaps on the Zeil

regardless of whether it is for the Karstadt house on the Zeil, however, still a chance of Survival, which is rather unlikely: The Frankfurt city centre, like the other metropolises in front of a structural change with far-reaching consequences for the city and the real estate industry. The development has been longer. Shopping is no more need to come into the city. On the Internet there is everything, what there is to buy it in the stores, in the best case, even cheaper.

The Corona-crisis with a temporary ban on the sale and durable mouth guard duty is just the accelerant. She meets Frankfurt harder than other cities. The exhibition visitors, Chinese tourists, the plunge already to business at the beginning of the hard-shell case and brand bags. And it is the employees of the high-rise buildings, the now work from home and also not so quickly in their offices, will return missing.

the loser is the city centre. In the smaller shopping streets in the parts of the city, however, most of the dealers with their sales again satisfied. When it comes to fear, such as is, are the Karstadt warenhaus, Karstadt Sports and Esprit were close to the Zeil, and three large gaps in the centre to create, in the size as in the past, not to re-rent. To worry about a long losing streak with construction sites and vacant properties.

A mix of tenants

Deserted the Zeil is not used is provided, it is possible to fill the surfaces with a mix of tenants, which bring more sense of life and the quality of the stay in the pedestrian area. It takes courage, money, and good ideas of project developers and city planners.

apartments, offices and hotel rooms could, in addition to the retail make for a good Mix of the Zeil and the city to revive. Customers can then pick up your Amazon package in the store, as it is in the Galeria Kaufhof, has recently become possible, it must not be counterproductive. The main thing that customers come back for more in the city.

they do but only if you feel comfortable, and so it is not least apparent edge aspects such as a well-functioning wireless network, clean streets and a sense of security. For the city management of the city, which has not earned his name yet, would be to do it also in this respect there is still much to.