Design of new exhibition formats: The book fair must remain in the fixed star

The Frankfurt book fair is a strong brand. In addition, but also one of the most important culture was always big events around the country. And if the peace pr

Design of new exhibition formats: The book fair must remain in the fixed star

The Frankfurt book fair is a strong brand. In addition, but also one of the most important culture was always big events around the country. And if the peace prize of the German book trade in the Paul's Church, forgiven, celebrated the intellectual Germany to be high mass. Always the talk of the particular goods in question was, the word, the content, deeper meaning and greater significance, moral Imperatives and aesthetic positions, political theories, and especially the freedom of the spirit. Where there was a lack of industry in party mood never.

Even if in Frankfurt, in contrast to Leipzig, the licensing business is a large part of the attraction for the publishers accounts, has also won in the city on the Main, the concept of a reader trade fair is becoming increasingly important. In addition, the authorities have recognised early that it is essential, digital media included. And the computer game industry, which is hungry for "Content". All of this was right and important. Certainly, the entertainment industry has from the outset played a Central role. In the self-understanding of the exhibition, however, is not. Since it was rather large audience of publishers, which shaped the self-image.

extensions Yes, self-task no.

It is undeniable: The situation has changed. But that may not mean to change the book fair, recognition such as this provide now leaked plans. To go with the time must not be hot, your deliver and the profile of a in the past few years, successful, economically as well as culturally significant event to soften. The book fair is the fixed star, to the all new satellite like circles, the core of which is to attack the entire System to throw off the track threatens.

Updated Date: 30 June 2020, 15:20

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