Despite the health crisis, Bpi France maintains its Big Tour to promote the French know-how

"We rolled up our sleeves, and it was thought otherwise that tour, which was supposed to exist." On Tuesday, Patrice Bégay, executive director and communicati

Despite the health crisis, Bpi France maintains its Big Tour to promote the French know-how

"We rolled up our sleeves, and it was thought otherwise that tour, which was supposed to exist." On Tuesday, Patrice Bégay, executive director and communications director of Bpifrance presented during a conference on the new draft of the investment bank : the Big Tower. A tour of the cities of the French coast and is intended to "promote the French know-how as well industrial, technological, innovation". "The French Fab, The French Tech, French Touch, all gathered under the same banner", summarizes and Patrice Bégay, which also intends to highlight "all the know-how to local farmers, restaurateurs, hoteliers, elected officials... All those who make the local economy and release their energy on the field."

building on the success encountered last year with the French Fab Tour, the Big Tour will travel through 21 cities from July 29 to Vieux-Boucau (Landes) the 19 August in Paris, passing through La Rochelle, Carnac, St. Malo, Dieppe, Nice. An edition somewhat turned upside down by the health crisis but no less ambitious, with, in each town, activities to discover many trades, the shows, sports and the arts, and from 21 hours, a concert bringing together artists such as the singer Gomar, the singer Patrice, or the dancer Fauve Hautot. 45 days of the beginning of the Big Tour, Patrice Bégay tell more about it in the Figaro.

LE FIGARO.- That he will be able to discover during the Big Tour ?

PATRICE BÉGAY.- there will be animations of virtual reality that simulates driving a truck, building a house, flying a plane, but also to intrude in to a video game. There will also be quizzes on the issues of tomorrow, we will be able to learn how to use a printing 3D and discover many trades.

last year, we had a escape-game dedicated to the construction of a factory, and this year, I wanted to make on the climate in order to understand what's happening in the seabed. The principle : when entering a truck, you will have the impression to enter in a submarine, thanks in particular to the pictures of the French research Institute for exploitation of the sea (Ifremer).

last year, you had directed the French Fab Tour. Why was it important this year to maintain the Big Tower, albeit in the context of health ?

last year, we experienced a wonderful adventure with the French Fab Tour, which attracted a total of 70,000 people who were able to discover the richness of our industry in all its forms. We met a great popular success. This year, before the sars coronavirus, it was logical to renew this project to make, once again, entrepreneurship accessible to all and show to the French forces the French highlighting all of the know-how of entrepreneurship the French. Even if the world is at a standstill since the crisis set in, we rolled up our sleeves and we have thought of otherwise this tour that had to exist. Instead of starting on July 15 in Nice, it will start, therefore, on the 29th of July in Vieux-Boucau.

there was a strong dynamic in favour of the industry prior to the outbreak. Today, there is a concern regarding the sustainability of the jobs. Once passed the phase of déconfinement, it is necessary, therefore, to regain this momentum, and the Big trick is to use a popular event to demonstrate the commitment of public authorities to réindustrialiser France, and bringing the strategic production. Taking into account the sanitary measures - masks, and gels hydro-alcoholic available to the participants - we are able to convey a message of optimism and enthusiasm. It is more than ever a tour useful who has the sense to restore the desire and the hope to all.

read also : Industry: France is facing the challenge of relocations

What kind of audience do you want to touch in the cities where it will install the Big Tower ?

The youth because they are our future. The message I want to pass on, it is : dream, dare, do. Especially as they were increasingly the culture of entrepreneurship. Where the interest of the VTE, the volunteer territorial enterprise (initiated by the ministry of Economy and Finance in November 2018 and supported by BPI France), which aims to enable a young person to its out-of-school to be for 12 months, the right arm of one or a leader of a SME (small or medium-sized enterprise) or ETI (a company of intermediate size). It is great both for the young graduate who is going to learn a boss in the direct, but for this last one because this new right arm will transmit his knowledge on the digital. It is a true transmission.

going to the meeting of young people and families, we want to convey values of optimism, of human closeness to encourage them to come out of its burrow. But also simplicity, because each contractor may, at its level, move the lines.

The ecology takes a particularly important place in this edition...

The ecology is even more important this year, because of the coronavirus, which has led to an awareness capital. And these are very important issues for the companies present at the Big Tower, but also the mayors and presidents of regions.

I think with this tour, we are going to learn once and for all to live differently to protect the planet. Mother nature is exhausted and it is time that we let the actors of the climate come into our lives to give him a second life. And the future of the planet depends on a society of sobriety, and accountability of all actors. All issues are interrelated, energy, air quality, waste management, preservation of resources, the energy transition. This falls under several areas of action which we will talk about on the field during the Big Tower with, for example, the company Paprec, specializing in the recycling of industrial and household waste, but also with Engie, leading producer of solar and onshore wind turbines. Health before all, the nature above all.

The editorial team conseilleRelocalisations: the five areas on which to put the ÉlyséeRelocalisations: "the price of sovereignty"of the Scholarship: these French giants of the luxury industry, and the technology that familiar with their tops historiquesSujetsBpifranceindustrieaucun comment

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Updated Date: 17 June 2020, 14:47

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