Fair of the book of Madrid: chaos, saturation, 90-minute queues and good sales

Those responsible for the Book Fair of Madrid will work during this week with the City Council of the capital to design relief and new circulation schemes that

Fair of the book of Madrid: chaos, saturation, 90-minute queues and good sales

Those responsible for the Book Fair of Madrid will work during this week with the City Council of the capital to design relief and new circulation schemes that relieve their enclosure, after the first saturation weekend. Editorial business professionals have recognized the feeling of chaos that was lived in the Retiro Park, where the influx of the public has overflowed the forecasts.

What does chaos mean? Queues, especially. Queues in the two entrances of the enclosure and, even more, queues in the posts on which highlights signed exemplary. There have been expenses up to 90 minutes, there have been readers who arrived with time but left without a signature because there was no margin and, above all, there were problems of space. The accumulation of people around the graceful positions was so disproportionate that it became a human barrier that prevented other visitors from reaching the rest of the fair.

"I see that the sector has been based on the signature sessions to give an incentive an audience that we did not know if I was going to return, it has been our way of throwing the rest. The first weekend has been full of first-class firms Level and out there may have been the feeling of saturation, "explains Sergio Bang, from the Grant Bookstore of Madrid.

His colleague Igor Muñiz, Muga bookseller, makes a similar portrait: The fair suffers from success. "If Fernando Aramburu's firms create a 150-meter tail parallel to the stands, the consequence is that there are 40 covered posts, who do not arrive by visitors."

The conclusion is that the fair, with full expected capacity (3,900 fees maximum), has worked well for some and bad for others, according to their tail. "Our Friday was the best enaurse we have had in 20 years at the book Fair," explains Muiz. "Instead, Saturday and Sunday have worked as a good day of midman, we had scheduled firms by Luis Landero and Lorenzo Silva, of two authors who know what they sign because we have worked with them other years ... and we will have sold 60% of what would have been normal. "

"It's a different fair than those we had known until now: The enclosure is closed, the time of year is different and there are sanitary and technical restrictions that I personally do not know well," says Bang. "I can think of a solution: take the tails for the signatures outside the car ride, in parallel, so they do not interrupt the circulation, but I do not know if it is possible, if it goes beyond the fair contract with the City Hall, "adds Muñiz.

That is another fight, almost historical: The Book Fair is an appointment to average mercantile, half-cultural, half-fold, "different from any other fair," according to representatives of the guild. The municipal government explain, has not always understood that uniqueness. It was not so much: Once, his technicians thought about taking books to the country house.

Updated Date: 21 September 2021, 09:13

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