From the volcano: the label that identifies bananas affected by the eruption of the palm

The Association of Organizations of Bananas producers of the Canary Islands has launched a special series of the banana label of the Canary Islands that include

From the volcano: the label that identifies bananas affected by the eruption of the palm

The Association of Organizations of Bananas producers of the Canary Islands has launched a special series of the banana label of the Canary Islands that includes an image of the eruption of the volcano in the palm and that will be available while continuing to register damage.

This label incorporates, in addition, the phrase "of the volcano" next to the Canary Islands banana logo represented in black and white, with the aim of consumers to identify more easily the reason for the aesthetic damage suffered by a part of the bananas coming from the island of La Palma.

With this initiative, asproces seeks to help consumers identify and understand the reason for the aesthetic damage that can be found at the points of sale as a result of the ash issued by the Palma Volcano, where almost all of the farms and The production is affected indirectly due to the fall of ash.

This special tag adds to the solidarity initiative " A banana La Palma " that remains active Canarian banana and through which all consumers can make their contribution to directly support those affected by the eruption way .

Domingo Martín, President of Asprocan, has grateful "the innumerable support and love samples" that receive daily from all the points of the country since the eruption began. He has added that both consumers and distribution clients asked for an identification that allowed them to expressly support the purchase of a product with aesthetic damage.

Updated Date: 08 November 2021, 03:34

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