Iker Casillas and Andrés Iniesta: The 'peotzos' business of the two Cracks of the World Cup

Iker Casillas (40), who hung gloves last year, and Andrés Iniesta (37), in the aftermath of his career with an adventure in Japanese football, have life beyond

Iker Casillas and Andrés Iniesta: The 'peotzos' business of the two Cracks of the World Cup

Iker Casillas (40), who hung gloves last year, and Andrés Iniesta (37), in the aftermath of his career with an adventure in Japanese football, have life beyond the ground ground, beyond the intense and sacrificed routine of a professional footballer. Now, the champions of the world and Europe, together and as friends in the selection, separately and as intimate enemies in the clubs through which they will be remembered, they work as entrepreneurs.

The one of Fuentealbilla is the only Spaniard among the 50 athletes, according to Forbes, that more money has entered in 2021: up to 34 million euros. While it is true that about 90% are a consequence of the juicy contract signed with Vissel Kobe in 2018, the Asian Mount Manchego has been an expansion of the image of it and the possibility of knitting new business networks and sponsorship.

It is the main image of Rakuten, a company founded by the same Club president, Hiroshi Mikitani, with which he maintains a bilateral relationship: the Japanese, following the contract of the footballer, is also one of the producers of Iniesta Bodegas. The best-known business of midfielder until time and the one who links it most to the land of him. In addition, he changed the sponsorship of Nike by ASICS - Japanese Companies - and is the image of Nissan and Sony.

Anna Ortiz, a wife of the soccer player, is also a member of another of her wanderings: Mikakus, a brand of slippers. The player told Vanity Fair a few days ago that he "had in his head doing some bambas." Anna is responsible for the Product Department. "He has given me advice. (...) The world of sneakers is very complex and I love being involved in the whole process, from the design until the launch of the new models," said Anna in the quoted interview .

Iker Casillas has an abundant heritage, varied investments, as a result of his good professional and sponsorship contracts, such as Pepsi or Groupama.According to the magazine People, the one of Móstoles was in 2014 the best paid footballer in the world -82 million- and, in 2014 2016, it attributed a patrimony of 241 million dollars. We do not know how it affects the division of the estate of the former goalkeeper after the separation of him from Sara Carbonero, which some means point that now ascends up to 350 million euros.

The first company constituted by Casillas, Ikerca S.L., in September 2009, currently has an asset of more than 20 million euros. Its social objective is "the coordination and exploitation of image rights, its publicity and transmission of the same, visual or phonus through mediation among people interested in transmissions and people". Linked to the image also started Soccer and Marketing 2011 S.L., which, however, experienced a metamorphosis until the rental of real estate. In addition to other business of greater or lesser success, some already extinct adventures, along with Sara Carbonero created the suggestive advertising agency name Souvenir of South Africa S.L.

The last project, as Vanitatis has advanced, will present it on October 1 at the ESIC Headquarters: Sportboost of "an accelerator and startup incubator linked to the world of sport with the aim of converting them into leading companies in its sector. In addition, Sportboost already has Kognia, a football tactical analysis software.

In addition, Casillas, which this year also appeared on another list of Forbes, that of the 100 most creative Spanish in business, will economically support the winners of the III edition of the National Challenges League in Cyberspace, financing the projects devised by Student teams.

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Updated Date: 22 September 2021, 22:31

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