In the middle of a surge of scandals, Facebook studies changing the name

What does Mark Zuckerberg play? To Altria or Alpabet? Altria is the old Philip Morris, one of the largest sheets of the world, which changed its name in 198

In the middle of a surge of scandals, Facebook studies changing the name

What does Mark Zuckerberg play? To Altria or Alpabet? Altria is the old Philip Morris, one of the largest sheets of the world, which changed its name in 1985 for, precisely, not to be associated with that product. Alphabet is the owner of Google and YouTube, who adopted that word instead of the original 'Google' in 2015 to emphasize its decentralized nature, and its interest in pursuing projects in areas such as artificial intelligence, which go beyond its best-known activities , like online searches and videos on the Internet.

That seems to be the dilemma of the company of Mark Zuckerberg. According to the website specialized in Technology The Verge, the company wants to change the name of it, and will probably announce it on Thursday. Officially, the reason is similar to that of Alphabet. Facebook sees its future in the 'metaveso', that is, in virtual and increased reality. But, for many, the real motive is that of Altria: the company suffers a crisis of credibility and image that needs a new corporate identity. Of course, its main product lines - Facebook, Instagram, Whatsapp, and Oculus - will keep your identity.

In principle, there are sufficient arguments to defend both postures. Facebook is investing massively in the 'metaverse'. At present, the company has 10,000 employees working on the development of their virtual and augmented reality devices, a business area in which it entered 2014 when it paid 1,420 million euros by the Virtual Reality company Oculus VR, despite That this still had no device, product or service in the market. On that basis, the company has been expanding in that field. On Monday, the company announced that it expects to hire 10,000 people in Spain, France, Ireland, Netherlands, Poland, and Italy. Of course, this decision seems to be no causal, since all those countries are EU members, which is carrying out an examination of Facebook's business practices.

This is how humanity could enter a world in which people could connect to virtual realities, or combine elements of virtual realities with the physical universe, for example, having meetings, conversations, attending class or even visits Medical as if they were real. Facebook is not the only great technological that is entering that market. Apple is working to launch the market at 2022 or 2023 glasses that, connected to the iPhone or Apple Watch watch, will allow to mix virtual reality and reality of truth. In April, Microsoft won a $ 22,000 contract (almost 19,000 million euros) to supply the armed forces of that country 120,000 'Augmented Reality' goggles, that is, capable of introducing virtual elements in the field of vision of the soldier.

But there are also arguments to suspect that Mark Zuckerberg is trying to take advantage of the transition to the 'metaveso' to carry out a facebook washing, given the incredible deterioration of that company as the scandals are multiplied over their practices and the consequences that these have not in the virtual world, but in the reality of adolescents who suffer anorexia and bulimia for the use and abuse of Instagram, of the people who renounce vaccination against the Covid-19 after seeing infinity of messages Conspiranoic on Facebook, E, even, of Muslim killings Rohinga in Burma after in that same social network, hate messages are launched. In fact, the US Senate has bought Facebook with the sheets - another reference to Altria -, and a series of devastating reports in the newspaper 'Wall Street Journal' have revealed that the company gives priority to the benefits about its responsibility Social.

Updated Date: 21 October 2021, 21:43

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