Javier Goyeneche, the aristocrat Ecologist who manufactures coats with plastic bottles and coffee bills

In Ibiza in 2003 a postin wedding was held, the Javier Goyeneche Marsans (52) and Macarena Rey. Except for our country's economic-social elite, few knew who

Javier Goyeneche, the aristocrat Ecologist who manufactures coats with plastic bottles and coffee bills

In Ibiza in 2003 a postin wedding was held, the Javier Goyeneche Marsans (52) and Macarena Rey. Except for our country's economic-social elite, few knew who the boyfriends were since today they have always shown a very low profile at social events. The protagonist of our news is the only male son of Aristocrat Alfredo Goyeneche, former Olympic rider and former Spanish Olympic Committee, and Cristina Marsans, daughter of the founder of the Marsans Group and one of the most prestigious Spanish Golf Female players. The woman of him is the CEO of Shine Iberian, the producer with successes like MasterChef or sewing teachers that is protected by Rupert Murdoch.

After the death of his father in car accident in 2002, he inherited his noble titles: XI Marqués de Villafuerte, VIII Marqués de Artasona, VII Conde de Guaqui and Vi Conde de Casa Saavedra. But far from living from the story, Javier is a degree in business by the European Business School (EBS) and has a graduate Master in the International Marketing Strategies of the Northwestern University of Chicago. Businessman with a global vision, in 1995 founded Fun & Basics specializing in bags and accessories that had 350 points of sale and 70 own establishment, which led to ten years later he raised with the award to the youngest entrepreneur in Madrid. In 2012 he sold the company.

However, for this passionate about skiing, tennis and horse riding, sport for which he has a great teacher like the Jinete Jesús Garmendia -Ex Husband of Ainhoa Arteta- as well as influential friends like Kike Sarasola and Alejandro Tencanales, the sale of His company did not suppose a trauma since in 2009 he created Ecoalf, in honor of his son Alfredo (has another, Álvaro), the first Spanish Sustainable Fashion company that uses recycled products. Since 2015 he was involved in the UPCYCLING The Oceans project in which more than 3,000 fishermen participate in more than 60 ports that collect more than 700 tons of garbage per year of the sea bottom. The entrepreneur is clear: "EN 2050 will be more plastic than fish in the oceans."

His garments look at Queen Sofia, the Infanta Elena, Marc Jacobs, Gwyneth Paltrow and the sons of Alberto de Monaco, who yesterday pose together for the first time and in whose image the Princess Gabrielle takes one of the Ecoalf garments. Among the objects used are plastic bottles, fishing nets, tires, coffee bills ... it is surprising, but real. With 70 plastic bottles your company is able to create an Ecoalf cloth meter.

His designs have powerful slogans: In Trash We Trust (we trust in the trash), Trash is in the Air (garbage is in the air) or There is no Planet B (no planet B). The passion of the Spanish businessman for sustainability also shares another milmillionary, David Mayer de Rothschild, belonging to the famous dynasty that controls world bags for several centuries.

Updated Date: 07 January 2022, 09:44

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