The transformation of the economic model of Spanish football has been materialized in two incompatible projects: the launched by the large clubs and chaired by Florentino Pérez to create the European Superliga, and that configured by Javier Tebas, president of the National League of Professional Football, in Association with the great CVC investment fund.
For clubs that do not constitute the elite of the first division, the supply of CVC (2,700 million euros to distribute immediately by providing the exploitation of their audiovisual rights to a new shared society with the Fund) is more than tempting. For large as Real Madrid or Barça Prima La Superliga, the project launched by Pérez in April for large European clubs is the only way, which guarantees them to stay in the great category of business, that of audiovisual rights sold to Global scale. A piece of the greatest cake in an exclusive and multiplied market.
The great problem is that the viability of both is doubtful without the participation of those who oppose, so that what is being produced in the change of model of Spanish football is a blockage situation, in the opinion of the experts in Commercial Law and Deportivo who attend these days to the struggle between clubs.
But if the opposition of the great ones in the representation organs does not have a tour, yes it is open other ways capable of immobilizing the Tebas project. The first one is that, beyond the statutory capacity of Laliga to prevail Real Madrid and Barcelona, Javier de Jaime, the financial partner, is willing to risk 2,700 million euros of the participants of his fund in London in a project The one who oppose the two most competitive clubs and with greater recognition. "Without them, the Fund will not continue," he says.
The second is that in just 24 hours since the announcement of the CVC Agreement, Tebas saw how FC Barcelona resigned Messi, the greatest asset in terms of audiovisual rights available to the Championship. Without the Argentine, the offer can be recalibrated well in the money offered, well in the percentage to be distributed with the background.
The third way is the judicial. «It is not rigorous to talk about expropriation of audiovisual rights as Real Madrid does when, by law, you can not use those rights because whoever manages them is the league," explains another expert who, like many of those versed in sports law, has not Accessed the Thebes contract with CVC. "The debat is that you can pierce that role as an administrator to another partnership with an investor."Updated Date: 06 August 2021, 20:46