The olympic champion Mireia Belmonte, brand ambassador of the Hyundai, is faced with the challenge of training inside of a bubble connected to the exhaust pipe of a Hyundai NEXUS, breathing directly the emissions of the vehicle. This challenge is a part of the new campaign released by the Korean company, which puts to the test the technology of clean hydrogen.
The Hyundai NEXUS emits only water vapor and purifies the air to 99.9 %. The presentation of the stunning campaign gives the starting signal of the Eco Road Show Hyundai , parallel initiative to give to know the range ECHO of Hyundai in different points of the Spanish geography, which will last until October 10.
Mireia Belmonte, the protagonist of the video, acknowledges that he found it a challenge surprising, and did not hesitate to assume the shocking proposal of Hyundai to give out how much is able to get the hydrogen technology ensuring that "from the first moment I hit the original idea and now I can recognize that it is one of the projects more mind-boggling in which I have participated."
The Hyundai BRIDGE, the first vehicle fuel cell hydrogen car registered in Spain, is the ultimate example of the commitment of Hyundai to incorporate hydrogen technology to urban mobility, which emits no particulate pollutants, and decreases at the same time the carbon footprint.
To achieve the maximum impact and highlight the positive effects of this technology, Hyundai has counted on the close collaboration of the National Centre of Hydrogen and the Sports medicine Centre Camde, which have supervised all the filming to ensure the safety and have shared their support and testimony in the making of the spot.
While Mireia training, their safety was at all times under the supervision of dr. Vicente De la Varga Hop , director of the Sports medicine Centre Camde, and his team. The doctor is a big advocate of the use of hydrogen as an ideal alternative to fossil fuels, because, in addition to avoid their harmful health effects, the hydrogen helps to improve the quality of the air: "The solid particles and of different size, produced by the combustion of fossil fuels are inhaled when we breathe. Counting the particles resulting from the combustion are thousands, multiply the ways in which they damage the body. The great advantage of the engines of hydrogen is not only that have zero emissions of these particles, but which absorb the ambient air is contaminated, the filtered and transformed, driving out finally air without particles to generate energy. Therefore, a vehicle powered by hydrogen, in addition to not pollute, does not emit particles, disinfects actively to filter the volume of air necessary for its operation. The perfect dream".Updated Date: 24 September 2019, 10:01