The money for institutional advertising on the part of the valencian Government, chaired by Ximo Puig has been increasing exponentially from 2015, far surpassing its predecessor of the PP, Alberto Fabra . If in 2016, the first full year of the Executive PSPV-PSOE and Compromís , the expenditure on this item was € 3.1 million, in 2017 increased to 8.2 million.
it Was this year that was dedicated to the controversial departure of 43,000 euros to british newspaper "The Guardian". In its pages was posted in November 2016, an interview with Puig, during a tourism fair in London to which he came– which took the opportunity to praise his figure, and "sell" the Community of Valencia to one of the niches most important tourist while he laid out the great design of the legislature, or heavily criticized the PP by corruption , and the heritage left. The Generalitat argued at that time that this was not an interview to be paid for, but now the content has been deleted from the website of the journal explaining in a message that it was advertising and made by an external agency.
the comparison with The money spent on other media in 2017, is equally striking. The Government of Puig was awarded this year a total of 35.094 euros to companies linked to his brother. Specifically, the digital newspaper Comarquesnord, who works in the area of the comarca of Els Ports, El Maestrat and Matarraña (which range between Castellón and Teruel, spain); Els Ports and Radio Nord TV, was also of this same level. Only of Presidency, received 32.279 euros.
other media national newspaper as "The Country", granted, in the amount of paper and digital, 51.860, - euros. At ABC we corresponded that year 24.040 euros in files handled by the Directorate-General of Informative Relations and Institutional Promotion..
The control of the institutional advertising has been one of the issues that has confronted the socialists with their partners Compromís, since the latter do not relish too much the criteria followed.The PSPV, only in the defense
In the middle of the controversy over the interview in "The Guardian", the spokesman of the coalition in the Cortes Valencianas, Fran Ferri , considered yesterday that there was "more appropriate" and that the promotion of the Valencian Community had to go "through other channels".
Their other colleagues in the current Executive autonomic, United we Can , were more gentle, but neither exculparon. "If there is something to clarify, what you must do," said Naiara Davó in reference to the president of the Generalitat.
The opposition PP, Citizens and Vox loaded against Puig being a "personal promotion" and "self-aggrandizement" which gives "absolute vergüeza". The oranges have been asked to appear in the Parliament.
the president of the Generalitat, asked about it, said yesterday that the interview does not cost "at all" more than 43,000 euros, and that there were other areas of sponsorship .Updated Date: 19 September 2019, 17:00