Retail in Corona-crisis: vouchers alone are not enough

to be concluded right at the beginning of the Business due to the Corona pandemic wanted to help Carolin Wagner as quickly as possible. Together with like-minde

Retail in Corona-crisis: vouchers alone are not enough

to be concluded right at the beginning of the Business due to the Corona pandemic wanted to help Carolin Wagner as quickly as possible. Together with like-minded people the NetWorker of the Frankfurt Start-up had a Help-up scene with the help of platform "FRM" set up to help your favorite shops in Frankfurt and the surrounding area to Survive with the sale of vouchers. Now, a good four months after the launch of the platform, is mixed in the balance sheet.

"It redeemed number of coupons," reports about Florian Lehner, member of the Board of management of the spice and tea Schnorr in the New spas. But many were not there. "Maybe the others will wait or be seen as a kind of donation," says Lehner.

The Frankfurt-based tradition of business is one of the 50 favorite places, wanted to support the platform with the sale of vouchers. The teahouse operation, even before Corona's own Online Store, where vouchers are distributed, had accepted the offered help of the platform but like. However, the coupon business was rather a small percentage of the sales during and after the business closure, reported Lehner. The family business I can rely on his regular customers, who were tea and spice bags for pick - up at the door together. Because the Store is very narrow and tight, owner Kai Alexander Schnorr improvised a temporary basis with a sales counter, Outdoor, meanwhile, four people must again simultaneously into the business.

help platform of sustainable

The coupon idea boomed nationwide, almost inflationary. The concept: customers should bring their favorite stores during the Corona-Lockdown a couple of receipts per voucher. So the shops should be preserved, that the crisis will run out of money.

However, the sale of the vouchers of delivery is not quite as strong as Wagner and her colleagues had suspected. In order to support the many adorable small shops, Cafés and initiatives in Frankfurt, which constitute, in their opinion, the charm of the city, the Team has developed the help platform is now much more. "We very quickly realized that we need to make the Whole more sustainable, away from the pure voucher idea." The value of tickets would be sold, but many buyers shied away from the risk that it could give the company after the crisis, perhaps. And for the traders of the sales shift only.

Therefore, grab the small entrepreneurs and restaurateurs with the help of various Pro-bono services to the poor. Several initiatives have offered the platform that your expertise in Marketing. To provide liquidity management, as well as the construction of Online Shops or Apps, available free of charge. Wagner and her Team combine everything to Help the FRM, a project funded by the economic initiative Frankfurt / Rhine-Main.

Updated Date: 15 August 2020, 14:19

You need to login to comment.

Please register or login.

RELATED NEWS