Several business projects aim to return to the Gran Vía de Madrid the luxury and splendor that lived in the middle of the last century. Throughout the two years of pandemic the Madrid and the before hesitant luxury tourism and business have seen how the area of Gran Vía and Canalejas were transformed into one of the most elite sites in Spain. Hence the bet of some projects for the location, a few meters from the Prado-Thyssen-Reina Sofia axis and the area that has just been declared a World Heritage Site. In addition, there is the new hotel offer of the Gran Vía, with four and five-star hotels among which is that of Cristiano Ronaldo, the Hotel Pestana CR7, in which the footballer has invested 13 million euros and the Four Seasons who together The Ritz renewal will make the mecca of tourism with greater purchasing power from Madrid, at the height of other world capital.
That's why a few days ago, the neighbors of the area were amazed at the deployment of Alcalá, 18, the old Rome hotel. The mythical building was seriously damaged during the civil war and after the contest became the seat of a banking entity. In 2001, the Community of Madrid bought it to host there the offices of its Counseling of Justice. He sold it in 2013 for 18 million euros to Iba capital and global cackle, current owners. They are the ones who rent it now to Dimas Gimeno and their partners (the American Fund FJLABS) that intends to launch Wow, a new establishment of seven floors, which will join other businesses in the revitalized area of national and foreign investment.
Returning to Gran Vía, to recover that ancient brightness of the Hotel Roma, a careful remodeling has been carried out (under the surveillance of the cultural heritage of the City of Madrid for being a building with integral protection) and have wanted to recover one of the icons of The Gran Vía until 1940. It is the Loba Capitolina, that which in myth breastfeeding Romulus and Remo.
The original statue that crowned Hotel Roma took off once the hotel stopped being a hotel and the whereabouts of that loba form in itself part of another legend: there is those who say that his bronze melted, others who threw himself directly to the Garbage and there is someone who assures that he ended up in the house of a family of High Madrid society. Be that as it may, with the original disappeared and 80 years later, a replica of that statue returns to crown the building in which a mega seven-storey store will be installed and more than 5,000 square meters that aims to revolutionize the concept 'go shopping' In Gran Vía. Everything under the good auguries of the Loba Capitolina recovered.Updated Date: 22 September 2021, 04:52