The 20 years of Ethnicity Barcelona, the glasses that go crazy to Beyoncé, Rosalia and Brad Pitt

Few Spanish brands can boast of the presence of Barcelona Ethnicity. The looks of Beyoncé, Rosalia, Brad Pitt, Naomi Watts, Cata Blanchett, Heidi Klum or Gigi

The 20 years of Ethnicity Barcelona, the glasses that go crazy to Beyoncé, Rosalia and Brad Pitt

Few Spanish brands can boast of the presence of Barcelona Ethnicity. The looks of Beyoncé, Rosalia, Brad Pitt, Naomi Watts, Cata Blanchett, Heidi Klum or Gigi Hadid, among many other 'Celebrities', have been accompanied at some point in the ethnic goggles.

Now, the Catalan brand turns 20 and has celebrated this week at the Reina Sofía Museum in Madrid, with the presence of Actresses and 'Influencers' as Ana Rujas (who just released the series 'Cardo'), Gala González, Berta Vázquez or Guiomar door.

Edu Pitarch, creative director of Ethnic Barcelona, emphasizes that this celebration of the two decades is accompanied by a collection that recovers the 'highlights' of these years. "We did not want to let spend the opportunity to do a bit of Flashback," Picasso's 'Guernica' of Dalí's great masturbator "said Loc.

Thus, your intention is to "take the values in which we have always supported more or less sense. For example, one of the things that marked our story a little at the beginning was this acetate that we call Chess, Chess. And I had all the sense for us to recover it. "

Of all this time, Pitarch stays "with the fact of not giving bandagos, to take a niche that is color and defend him to death for 20 years. In the end, positioning is to renounce something. We, somehow, we renounce To make only black glasses, which is what sells. We are dedicated to making glasses with much more color, with all the complexity that it entails. "

"Selling a product is relatively easy, keeping a customer is very difficult and we have dedicated ourselves to keep clients, to give them good service," the creative director emphasized.

Then, the 'Guinda' puts her the good acceptance of the glasses between international figures, such as those cited at first. "From time to time, for these people who are so at the top, we sounded," Pitch pointed out. "We dressed at times: today I get up late, I was seen in such a way and tomorrow I will get up otherwise. And if I can be part of some of your moments when it comes to dress, it is very beautiful," he added. "So we are grateful that, with all the 'monsters' of luxury that there are, we have a hole in your life."

Date Of Update: 26 November 2021, 17:10

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