The Initiative of the viticulture Association: Riesling for supermarket shelves

The Corona pandemic has changed the shopping behavior of the customers and the wine industry is in crisis, because at times important sales channels such as the

The Initiative of the viticulture Association: Riesling for supermarket shelves

The Corona pandemic has changed the shopping behavior of the customers and the wine industry is in crisis, because at times important sales channels such as the food are broken away. Have benefited food retailers and discounters. There are many wine have covers friends preferably inserted. A survey of the Corona confirmed-consequences for German wine producers, which had been recently from the University of Geisenheim on the Basis of a survey of 850 vineyards, cooperatives and wineries published.

Oliver Bock

correspondent of the Rhein-Main-Zeitung for the Rheingau-Taunus-Kreis and Wiesbaden.

F. A. Z. Twitter

Rheingau wines in many supermarkets in the shelves, but a rarity. This is because of the 3200 acres of comparatively small area of vines and the small and medium-sized wineries structure. You can be the amounts of requirements for the national distribution of a discounter hardly do justice. An exception is the rüdesheimer winery Leitz has done it with several of the wines in the shelves of Aldi's. However, Leitz is now the largest private winery in the Rheingau region, and only around 70 wineries and more than ten hectares of vineyards have at least.

way in the supermarket shelves

Still wine President Peter Seyffardt considers it proper, intense thinking about how to Rheingau wine is increasingly the way to the supermarket shelves could find. A hurdle Seyffardt in the large fluctuations in Yield: the harvest quantities of skimmed are like in the year 2017, at times lush like 2018. These fluctuations complicate a reliable supply of large customers, because the wineries do not want to neglect your Private and regular customers.

Still, there was in the past, attempts in this direction were but after a few years, versa. Seven years ago, the former viticulture Minister Lucia Puttrich (CDU) had supported the project Rheingau young winemakers who wanted to succeed with a dry Rheingau Riesling for 5.99 euros per bottle, with the name "Young Rheingau" at the discounters. The Initiative was assumed by the rüdesheim wine cellar, and it is up to 200 000 bottles were filled. Meanwhile, the rüdesheim wine cellar has disappeared from the market and torn down.

trading as a new distribution channel

At the recent meeting of the members of the viticulture Association of the Seyffardt outlined a new attempt. The Association has taken a many years ago established, but dormant producer community. You could be the entrepreneurial base in order to win a winemaker for the project of a non-alcoholic Rheingau wine that will be offered in shopping markets. Still, the project is only in the discussion stage, but according to the view of Seyffardt, the Rheingau should find ways to tap the trade as a sales channel better.

A intention that meets a stagnant wine market. According to Seyffardt 2019, the consumption of wine decreased by 0.4 to 20.1 litres per Person. This decrease is in the range of fluctuation in the past 20 years. Germany remains the largest import market in the world. This leads to special opportunities would arise for the German and the Rheingau winemakers.

Updated Date: 08 July 2020, 15:19

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