The New York Times will add to the list, dizzying, of the american media who need to make redundancies because of the crisis due to the outbreak of coronavirus. The director general, Mark Thomson, and the chief operating officer Meredith Kopit Levien, announced, in an e-mail that 68 stations would be deleted.read also : Record of subscriptions on a quarter for the New York Times
The drafting team and the support pages of opinions should not be affected by these job cuts, which are expected to primarily relate to the teams in charge of the advertising.
According to PressGazette, the New York Times is expected to close Fake Love, its marketing agency specializing in immersive experiences.More than 6 million subscribers
during the first quarter, the New York Times has won the record number of 587.000 subscribers, bringing their total number to more than six million (including 5 million digital subscriptions). A strategy that has paid off, which allowed him to be part of the media the most resilient in the face of the crisis of the sars coronavirus. Two-thirds of the income of the New York Times are in effect from subscriptions.
However, the advertising revenues of the daily are at the same time plunged 15%: -7.9% for online advertising, and -20.9% for the publicity of the paper edition. Mark Thompson anticipates a new drop in revenue in the second quarter - of the order of 55% compared to last year.
This bad should not prevent the New York Times"investing safely in the growing digital and continue to recruit new talent to achieve it", wants to, however, believe Mark Thomson.read also : The New York Times is going to raise its rates in line for the first time since 2011
The New York Times also intends to rely in the future on the expansion of its readership, eager for information during the crisis of the sars coronavirus; the newspaper had decided to offer free access to some important articles on the subject. In march, the site received over 240 million unique visitors.The editorial team conseillePresse: the readers most likely to pay for the informationDistribution press: a "total chaos" for the newspaper sellers to Lyon and MarseilleAucun comment
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