The employer of the private game Cejuego has called this Thursday to the Government in functions, which regulates "urgent" advertising in the state sector and online and have been reminded that it is a claim that takes years applying, in particular, since the adoption of the Law 13/ 2011 eight years ago by the Executive of José Luis Rodríguez Zapatero. In this way, the private companies gaming and betting asked to develop the law in regard to advertisements and in aspects like the amount, messages, and schedules to protect the most vulnerable in society, such as minors.
This is what I have conveyed in a joint press conference by the director-general of Cejuego, Alejandro Landaluce; the director of Institutional Relations for Codere, Luis Miguel Cabeza de Vaca; the corporate director of Institutional Relations of Cirsa, Carlos Duel and the secretary-general and director of Institutional Relations of Orenes, Pedro Garcia.
From Cejuego they remember that you have communicated for years "the position of regular advertising, but the rules finally have been left in the drawer". "We require to develop as a regulation of the advertising, because the game is a form of entertainment and it is done with full guarantee and in channels of security to protect the most vulnerable, as are children," stressed Landaluce, who has admitted that "there is a glut of publicity, especially in the media."
despite the fact that the companies in the game are in favor of passing more restrictive measures, its representatives are positioned against a total ban and have a bearing on which the measurements must be the same both for the private sector and the public . "It would be a fatal mistake to ban the advertising of the private game, because it would limit the freedoms of the vast majority of the spaniards", stated Carlos Duel.
Within the sector admit that they are taking situations that are of concern also to the companies themselves: "All we are witnessing perhaps a bombing specific," admitted Duel. "Another factor to be concerned about is the participation in the ads of celebrities that are in reference to the young audience," added Mourning, who has assured that since the employer would be in "favor" of restricting the occurrence of this type of characters in their advertising.
Just in time adult
In this line, Cejuego has made a proposed five measures to regulate the sector advertising on radio and television as are the limitation on hours of exclusive adult ('prime time' from 21.00 or 22.00 hours), wrap the ads to specific sections during athletic events, to reduce the number of impacts in games, sports, the prohibition to advertise bonds, or fees with discounts and regulate the content of the message -an explanatory or informative - that is sent to the society.
For his part, the director of Institutional Relations for Codere, Luis Miguel Cabeza de Vaca, has wanted to influence the game "is not the same as the tobacco", which is harmful from the first cigar. "The game, in a rational way, is good, and the vast majority of society plays. We believe in regulation," said Head of the Cow.
today, companies are governed by the code of conduct of the General Direction of the Game signed in 2012 with a series of principles for the "self-regulation" of the sector under the supervision of Self-control. "However, we believe that this is not enough, that new times demand new measures", said Landaluce. Finally, Landaluce has indicated that if finally the Government legislates with differences between the advertising of gaming companies, private and public, they will come to Europe by granting "privileges" to the game public , to Selae and once's.Updated Date: 14 September 2019, 05:00