The family of El Milagrito: owners of the degreaser who worked his 'miracle' economic and a dispute

The history of the Castro family is not understood without the miracle of the miracle. This is the name of the degreasing product that changed their lives and t

The family of El Milagrito: owners of the degreaser who worked his 'miracle' economic and a dispute

The history of the Castro family is not understood without the miracle of the miracle. This is the name of the degreasing product that changed their lives and that daily tries to make it easier for Spanish homes. The Father of María Castro, current executive director of the company that manufactures and markets the Milagrito, built at the beginning of the 60s the cornerstone of the family business in Seville. When the turn came to the second generation at the end of the 90s, with Mary in front, there was a wide range of cleaning products. However, the numbers began to waver and in 2005 the family considered lowering the blind of their company definitely. "My brothers left and I was about to do it too. But I stayed. The company had to modify it and modernize it. We decided to set aside all the products and we bet just by the degreaser. The people who stayed with me had a great time because We charged when you could, "says María Castro.

The play went perfect for Mary that, however, did not trust the name that finally worked the economic miracle. "He became popular in Huelva, people used it at home to clean and say 'this is a miracle'. I did not like the name, I listened to the commercials and tried to not say it but it was unstoppable. After I assumed It was a gift and we recorded the brand. "

When the crisis began to hit our country and the holders of unemployment, deficit, and recession invaded the newsletter, the small company of the Castro began to trace their figures. "We went upside down. When the ball was being lived here we were about to close and when the crisis just arrived otherwise."

The miracle has been growing every year until 2020 more than 4 million euros billing for a company that only has 25 employees. However, along the way there has also been an unpleasant episode for the Castro. María and Javier are the only two brothers of a family of five that are currently at the forefront of the company as Executive Director and Commercial Director. Miguel, another of the members of the clan, was part for a few years of the company as head of sales. Everything was fine until, according to Mary, he decided to create another company in parallel, marketing a product very similar to miracle. She also chose to call him Hand of Santo to continue with the religious nomenclature. The matter ended in the courts for alleged unfair competition. "At the moment he has had to change the color of the boat because he also put the same. We are still in full judicial process and I do not want to give many more details either, we will see what happens."

In the company of El Milagrito (Faborevaf Naca) they want to increase the sales channels and reach any corner of Spain. "We are not only working on this goal but also to expand internationally, we want to be the best and referents of company with Alma. That is our goal, we have made group coaching, workers feel that this is your home."

In the product label that is manufactured in the industrial polygon of two sisters (Sevilla) reads the following text: "Possibly the best degreaser in the world". In the company they want to end that conditional within our borders, with a giant next door like the KH7. The latter belongs to another Catalan family company that has cast its product internationally and also invoice about ten times more than Sevillians. But they trust that they can get their second miracle. "The KH7 is our hare. We do not focus on the competition but they have achieved achievements that we also want to reach and even overcome."

On the other hand, the pandemic did not affect them. "In March 2020 there was a peak of amazing sales. I compare it with the toilet paper, we did not take a supply. People wore the toilet paper and miracle. When the hydroalcoholic gels proliferated and the specific disinfectants we returned to the figures from before From that month. Now we keep in the growth we have marked. Economically we do not notice anything the pandemic ". They have not noticed the rise of the light invoice since they made a transformation to depend on renewable energies. Your third miracle?

Updated Date: 24 September 2021, 19:40

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