The future of the Frankfurt trade fair: opportunities and Fears

hits So hard the Corona pandemic, the company and the employee, one should have in the corporate world around: For such companies, which have performed well in

The future of the Frankfurt trade fair: opportunities and Fears

hits So hard the Corona pandemic, the company and the employee, one should have in the corporate world around: For such companies, which have performed well in the past, the crisis is also an opportunity. The sound hackneyed like, there's a lot of truth in it, as a glance at one of the oldest restaurants in the city.

Because only a few companies are likely to be the result of hard by the pandemic caught the Messe Frankfurt. Finally, schemes to crowds around exhibition stands and in front of concert stages or in the fully occupied seat is in times of Distance, but don't think for congresses. This will also go to the largest German trade fair company that deserves your money, unscathed.

A ridge hike in the future

the view of the fair in the future believe, nevertheless, detention is positive, has a lot to do with its stable growth in the past few years, stemming primarily from a good development in foreign countries. Add to that the expectation that in the crisis of one or the other operators with fewer reserves in the wrong location is advised and it opportunities, develop its own Portfolio – after the crisis even stronger than before.

This sounds good, but it is a tightrope walk. Because on the one hand, the fair do not need to save, as long as the business is up and running halfway back to normal. On the other hand that money has to be spent for investments, need for tact. And it's more important decisions. Because in addition to the consolidation of the industry business for the trade fair, follow, driven by the pandemic and, increasingly, the question of how at least a part of the trade transferred to the digital world and money can be earned. Now we will see who can made in the last years of his homework, and this change is now faster than previously thought, respond.

Updated Date: 24 June 2020, 08:19

You need to login to comment.

Please register or login.

RELATED NEWS