The great family tragedy of the man who managed to invoice 5,000 million dollars in a year with his toys

Brian Goldner lost his battle against cancer on October 12. I was 58 years old and was one of the most respected executives in the entertainment industry, tha

The great family tragedy of the man who managed to invoice 5,000 million dollars in a year with his toys

Brian Goldner lost his battle against cancer on October 12. I was 58 years old and was one of the most respected executives in the entertainment industry, thanks to his work as CEO of Hasbro, the Giant of Mattel toys and Archirrival who under his command becomes one of the referents of the sector, giving The definitive leap with the production of great Hollywood successes inspired by its popular toys.

Two days before his death, Hasbro's mandamás had requested a sick leave to continue his treatment against prostate cancer who had diagnosed the doctors in 2014. "Brian was the heart and soul of Hasbro," he said The company in a statement in which he recalled that thanks to his work "brought joy and laughter to children and families around the world."

Brian Goldner joined the toy giant two decades ago as head of the Game Division and was ascending until first becoming CEO, in 2008, and then in Chairman of the Board of Directors, in 2015. It was during his term When Hasbro, behind great classics such as monopoly or trivial, he joined his catalog popular cartoon series such as Pig Pig or PJ Mask.

But if for something it will be remembered it is because under his command he was responsible for transforming a toy manufacturer founded in 1923 forever who barely managed to obtain benefits, in a giant entertainment that only last year billed more than 5,000 million dollars. One of the keys of his success was to bet by bringing the cinema Great box office successes inspired by other legendary toys like Transformers or G.i. Joe.

Son of an engineer and a teacher, Brian Goldner was born on April 21, 1963 in Long Island, studied at the Huntington Institute and graduated at the Dartmouth College, one of the best private universities in the country that is part of the prestigious Ivy League The first work of him was as a marketing assistant of a health company where he met a social worker named Barbara that would end up being the great love of his life.

Married and with two children, his life changed forever six years ago when he lost his oldest victim of an overdose of opioids. Brandon Goldner was 23 years old and had just begun a new job and had become independent. What the parents did not know is that in the months prior to the fatal outcome of him had ended seven times in the hospital because he was hooked to heroin and other opioids.

After his death, in October 2015, the CEO of Hasbro and his wife began a campaign not only to raise awareness about the drama of opioids, also to denounce the way in which his case was handled. He had Asperger's syndrome and although he was of legal age, his family had never been notified every time he ended up in the emergency room and he was discharged without a psychological evaluation or substance abuse.

They decided to make their story public to honor their child's memory and promote changes that help put an end to the epidemic of opioids. "I know that if I was here I would have told me that people have to know what happened so that their death has not been in vain and that their case can serve for others as they are more likely to survive," his father said in a Interview in 2016.

Updated Date: 18 October 2021, 06:17

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