Jaguar has revealed its new design studio specialized in Gaydon for the entire design team to work in the same creative space specific for the first time in the 84 year history of the brand.
Jaguar Design is composed of designers from all over the world and from a wide variety of industrial environments, such as fashion, the manufacture of watches and clocks, sports and video games. Have specialists in design fields as diverse enables the computer to input their interpretation ‘Jaguar’ of the essence british, using materials and modern processes.
These processes employ technology leader in the sector, such as machinery, custom modeling clay , so that you can work simultaneously in 20 models, virtual reality systems, and a digital display 4K of 11 meters, called "The Electric". The surface of the new Design Studio of Jaguar amounted to more than 12 000 m2, which represents an increase of 33 % in comparison with the total space of the study old of Whitley.
Gaydon for the entire design team to work on the same creative space-specific for the first time in the 84 year history of the brand.
Headed by the Design Director of Jaguar, Julian Thomson, the new study is the center of design car the world's most advanced, and has been developed to spur the process of creative design human with leading technologies around the world.
The collaborative centre ‘Heart Space’ of the new Design Studio of Jaguar brings together the diverse and powerful creative team, formed by 280 experts, in order to design future generations of Jaguar. Around the Heart Space open work environments, customized to the equipment Interior, Exterior and Color, and Materials, in addition to the areas of Display design and technical Design.
The main studios are called Studio 3 and Studio 4, in honor of both the numbers of the D-Type Jaguar that won Le Mans in 1957 and 1956, respectively, as in studies 1 and 2, Whitley, that has housed the department of Design of Jaguar since 1985 . This concept of naming is kept in the meeting rooms, because half have been baptized with the name of the models iconic Jaguar, and the other half have been baptized with the name of important people in the history of Jaguar, as the founder Sir William Lyons, the designer Geoff Lawson and actor Steve McQueen.
The Studio 3 and 4 contain a total of ten slabs of modeling clay measuring 20 meters in length and can accommodate two figures, with a load capacity of 4.5 tons. For the first time, the designed can put the models of the inside and the outside together to improve the synergy and collaboration between the two disciplines.
Each plate is equipped with rails of a machine integrated into the floor to accommodate the processing of double models with production machines in clay Kolb Concept Line CNC-axis, 3+2, which have a rotor motor of 1 kw with a capacity of 16 000 rpm.
This advanced system allows you to switch between the measurement and the manufacturing quickly and easily.
in Addition, the plates are equipped with lifts built into the ground to the clay models. These provide a continuous adjustment of the height for the modelers of Jaguar to adopt the positions of work more ergonomic possible.
The temperature of the studies is completely controlled in order to ensure that the clay is kept in the ideal state for its manipulation at the hands of a great team of 46 sculptors. Also, the lighting offers the brightness and the color temperature appropriate for optimum viewing.Updated Date: 27 September 2019, 05:03