The recovery of the tourism industry, headed by the hotel sector, has divided the map of Spain in two. On the one hand, the Southern Vacation Destinations (Andalusia and the Valencian Coast) recover the income and profitability they had before the pandemic, in part thanks to the price rise. On the other, urban destinations follow 40% below the level of 2019, even though prices have fallen.
They are those who earn and lose in this second pandemic year in which national demand has saved the activity and the international has come to droppers, as shown by the hotel's profitability barometer, which has analyzed 90 destinations. To make your calculations have taken as reference the hotel revenues, the average price per room, the occupation and the revp, indicator that measures revenue per room available. It is the benefit you get a hotel per stay, regardless of whether it is concerned.
Ibiza is a good example of that fragmented recovery, because on the island itself is the most profitable destination and the least. Eivissa, the capital, led the income levels per room (156 euros on average, 34% more than in 2019) while Sant Josep de Sa Talaia is one of the destinations where it plus, 43%.
If we take into account the data at the national level, the profitability of the establishments was 25% lower than that of 2019, despite the price rise, on average, of 2.4%. Revenues fell by 50%. The hoteliers also warn, that the rise of costs, especially energy, could worsen the situation and the profitability of the hotels on both parts of the map facing this summer.
This 2021 recovery has been set up thanks to the tiron of national demand in vacation destinations. These have reached almost the profitability they had before the pandemic (with revenue per room of 65 euros on average, only 12% less, thanks to an increase in the prices of 17%, partly because the activity grew up in high hotels Range. And that there was 36% less open seats and an occupation of 57%, 25% lower than that of 2019.
South destinations did exceed the profitability of 2019. It is the case of Tarifa, where hotels increased revenues by 5% compared to 2019, despite having 15% less hotel seats, and where profitability grew by 14% . In Estepona it did 25%, with increases both from occupation and prices; On the Costa de la Luz (Cádiz) the profitability was 36% higher, and in Marbella the increase was 5%.
The coast of the Valencian Community also has some of the destinations with better evolution: Denia (where hotels entered 25% more per room available), Peñíscola (5.9% more) or Benicasim (30% more). On the opposite side, the vacation destinations of the Catalan coast accumulate falls of 56% in revenue per room, especially by their dependence on foreign tourism. Stresses the poor performance of areas like Salou (43% less), Lloret de Mar (35%) or Sitges (11%).
On the side of urban areas, the margin of hotels is 40% lower and prices have declined 13%. Barcelona, Madrid, Bilbao and Sevilla are the ones that lose, with falls in revenue per room of around 50%. This is above all because they are the main business cities, so that the decline in travel for this reason and also congress tourism has limited its activity.
Looking at the summer, the Spanish Confederation of Hotels and Tourist Accommodations, CEHAT, awaits a recovery close to the Precovid levels, especially since "a much greater increase in reserves is seen." "We are facing an overtime of optimism. We have a window of opportunity, not only for summer, but at Easter, "says Jorge Marichal, his president.
He does not see that, despite these good prospects, the rise in costs can damage the profitability of establishments you can see assembly this summer. Remember that hotels are paying four times more for energy and this "sooner or later will have to move at prices, so we will be less competitive than other destinations," Marichal says. "Although prices will depend on supply and demand, a rise in prices is not disposable, taking into account that the costs have skyrocketed," he says.
Date Of Update: 15 February 2022, 20:41
