The squid game, with 111 million viewers, is already the most successful premiere of Netflix

Netflix said Tuesday that "The Squid Game" is the best premiere of the history of the platform by adding 111 million viewers in its first 28 days of broadcast

The squid game, with 111 million viewers, is already the most successful premiere of Netflix

Netflix said Tuesday that "The Squid Game" is the best premiere of the history of the platform by adding 111 million viewers in its first 28 days of broadcast.

The South Korean series, converted into a global mass phenomenon, thus exceeds other success formats such as "BRIDGERTON", which until now held the record with 82 million viewers, "The Queen's Gambit" (Gambit of Lady), "Stranger Things "," Tiger King "or the Spanish" Money Heist "(the paper house).

However, before the Netflix audience data it is advisable to walk with lead feet, since the method used by the platform to define a viewing is very controversial: it is enough for a subscriber to see a specific content for two minutes to be counted As a spectator.

The company carries at all secrecy everything related to its audiences, who are not audited by an external company as traditional television channels have been accustomed.

Despite the doubts about how it posts its successes (of their failures there is no news), it is clear that the squid game is one of the most popular television formats in the last year.

According to Google metrics, searches related to the Eclipse series to those of any other title, the VANS shoes that wear their protagonists have increased their sales by 7,800% and a South Korean Internet operator came to ask Netflix compensation for the Increase in the use of band that supposed its premiere in South Korea.

The Netflix Content Head, Ted Sarandos, already warned a couple of weeks ago that the series had "many possibilities to become their most important program."

The plot of the squid game starts with the protagonist Seong Gi-Hun, a unwitted man who contacts the organizer of a competition that could suppose the solution to all his problems. There, he will find 455 people of different social class, all with the same red numbers, willing to fight life or death for a millionaire award.

The success of the series surprised Netflix, which only promoted its launch in South Korea and did not even offer press passes in the United States.

But the algorithm of the platform, which detects the most successful content in a region and the power in others, led to this fiction number one in more than 90 countries.

"It's a wild growth, we produce local content around the world and we want it to have an impact on the countries in which they are made, but from time to time one breaks around the world," Sarandos analyzed, when comparing the phenomenon of "The Squid Game "with titles in Spanish as" money heist "(the paper house) and" elite ", who have planted face to Hollywood's domain.

Updated Date: 15 October 2021, 13:51

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