Cristaline raises the price of its water packs, which is the first time since the switch to euro.

It is the most popular product sold in supermarkets every year.

Cristaline raises the price of its water packs, which is the first time since the switch to euro.

It is the most popular product sold in supermarkets every year. It will be available in 233 million units by 2021. BFMTV reports that the 1.5L Cristaline water pack will see its price rise by 10% due to inflation. The last time it increased was 2002, when the euro was introduced.

A pack of Cristaline water retails today for 1.03 euros in major supermarkets. The brand wanted to keep production costs low. This meant more water sources, lighter bottles and lower transport costs.

Cristaline is seeing a rise in plastic prices. Polivya's raw materials barometer says that plastic prices have risen 39% due to an explosion in oil prices.

The selling price will rise, which should result in an increase in price for consumers. This will ensure that the margins of big brands won't be eroded. One brand may see its margins decrease, but only one. Leclerc created an anti-inflation shield to protect 120 products in May, which includes the Cristaline package. The distributor will reimburse these products for any price increases in vouchers.

Yorum yapabilmek için üye girişi yapmanız gerekmektedir.

Üye değilseniz hemen üye olun veya giriş yapın.

NEXT NEWS