Haute-Savoie. The M6 Group acquires a stake at Miliboo in Chavanod

Miliboo, a digital furniture brand, announces that the M6 Group has entered its capital.

Haute-Savoie. The M6 Group acquires a stake at Miliboo in Chavanod

Miliboo, a digital furniture brand, announces that the M6 Group has entered its capital. This is possible through conversion of convertible bonds into shares (OCA). This is the logical continuation of the strategic partnership Miliboo and M6 Group of the "media-for-equity" type. It was established to support the Haute Savoie brand's development ambitions. The M6 Group has provided Miliboo with advertising space in all media (TV, radio, and digital antennas) for three years. This was remunerated by Miliboo shares and bonds that can be converted into Miliboo shares. Visibility in return for capital was enhanced by the presence of Stephane Plaza, Emmanuelle Rivassoux and Emmanuelle Rivassoux as Miliboo ambassadors.

We are proud to support Miliboo's ambitious development. Miliboo was able to leverage the power of its media and the effectiveness and "drive to the web" of its antennas over the past three years to accelerate its growth and change its dimensions. We were also able measure the impact of strategic decisions around a phygital plan that allows Miliboo outperforms on its markets and to seize all the opportunities related to changes in consumer behaviour," comments Henri de Fontaines (Director of Strategy). The M6 Group.

M6 Interactions will be given a seat on Miliboo’s Board of Directors. This appointment will be presented for approval by shareholders at the company's next general meeting, which is scheduled for October 2022. M6 Interactions was appointed censor of the Miliboo Board of Directors during this time.