If you are selling a product which requires bottle packaging, then you know very well that the label you have for it can affect how consumers see your product – and end up buying it or not. But if you are like every other product manufacturer and producer out there, you also know that competition can be quite fierce. Your label design for your bottled product should be as creative and unique as possible, and it should also be memorable so customers can distinguish it from other bottled products in your niche. You also have to consider the rules and regulations when it comes to bottle labels, especially if you are selling products such as liquor or products which contain alcohol. So how can you then create the best product label design for your bottled products? Let’s find out.
- A theme that’s consistent with your brand and identity
If you would like to have consumers easily recognise your brand and what it represents, then you need to be certain that you have a theme for your label that's consistent with your brand and identity. There are other aspects to carefully consider as well, and these include creativity and acceptability. You have to be consistent with your theme, especially if you are selling a series of products with the same bottles, such as beer with different flavours or different energy drinks or beverages. Even if your consumer is looking at various selections of your products, they should be able to easily identify your brand based on the label alone.
A good theme will also enable you to achieve recognition for your brand. The entire process of developing and creating your label for your bottled products isn’t that difficult, particularly if you know what elements to include and consider. Decide on a theme based on your product – is it an artisanal product, an organic product, or a product for young people or children? Then you can get inspiration from this for your theme. You can also look at your own logo design so you can create and establish a theme which coincides with this, adding to brand consistency.
- The best graphics
Graphics is another particularly important element, even more so with bottled product labels, as Atwell Labellers, specialists in advanced labelling systems, will attest. The right graphics can increase and enhance the appeal of your bottled products. For instance, you can incorporate high-quality realistic images or photos into your product labels, and enhance your list of ingredients with illustrations as well. The best graphics can also work well with products that are organic or flavoured.
- The clarity in colour
You also have to ensure that you choose the proper colours which can complement your brand and enhance your message. The colours should be consistent with your existing image, but you should also make it a point to incorporate them clearly and cleanly.
When it comes to bottled product labels, the proper elements can definitely enhance your product’s image and make consumers want to check them out from the shelves. The use of these elements can make your product stand out, and at the end of the day, a stand-out product label is essential for product longevity as well.
Image attributed to Pixabay.com