Summer sales will begin in less than two weeks in metropolitan France, in most departments, except for Alpes-Maritimes and PyreneesOrientales.
The commercial operation will be held for four weeks, ending July 19, inclusive.
Some overseas countries have specific dates.
The national dates for traditional commerce are used to align the dates of online sales and distance selling (ecommerce), regardless of where the company is located.
Merchants believe that summer sales will attract more customers than winter sales. They were disappointed by the poor record, which was due to the generalized teleworking and the lack of tourists. They requested emergency assistance from the Minister for the Economy. Merchants reported a 20% to 35% decrease in winter sales for footwear and ready-to wear compared to similar periods in 2019 and 2020.
