The fashion brand Balenciaga caused an outcry with its latest advertising campaign. After all, she brings children, teddy bears and sado-maso paraphernalia together in a disturbing way. Kim Kardashian, who has often worked with the label, is now commenting on the scandal.
Well then: Kim Kardashian has clearly positioned himself against a currently controversial advertising campaign by Balenciaga. So far she has only been silent because she is "disgusted and outraged," she said in several tweets. In addition, she wanted to talk to her team before making a statement.
Kardashian has collaborated with the fashion label many times. Balenciaga is currently facing harsh criticism for a series of photos.
The label recently published pictures of children holding teddy bears with sado-maso paraphernalia for the camera. Critics see it not only as a pedophile crossing of borders. It is also not clear to them why adolescents have to be used to present products for adults.
For them, too, the representations are an absolute no-go, Kardashian now made it clear. "As a mother of four, I was shocked by the disturbing images," she said. The safety of children must be the top priority. Any attempt to normalize child abuse "should have no place in our society - period".
The 42-year-old welcomed the label's decision to withdraw the campaign. She believes that Balenciaga understood the seriousness and took measures to ensure that such a misstep would not be repeated.
As for her personal future with Balenciaga, Kardashian said she's in the process of "reevaluating her relationship with the brand." Responsibility must be taken for something that should never have happened in the first place. She expects steps to protect the children.
After the criticism over the past few days, Balenciaga has removed all the teddy bear pictures in question from its social media accounts. A statement from the company said it should never have shown this campaign. Condemn abuse of children in any form.
The photographer of the shoot, Gabriele Galimberti, also spoke up on Instagram, but relativized his responsibility there. He had no authority to influence the products, the models or the combination of both.
Galimberti said he was only asked to light the scene and shoot in his own style. This is common in commercial shoots. The direction of the campaign and the choice of objects featured would seldom be in the hands of the photographers. Balenciaga, on the other hand, indirectly blamed him for the recordings and fired him.