The Olympics are a key component of the NFL's strategy to grow internationally.
The league is focusing on international expansion with the goal of flag football becoming an Olympic sport. NFL Executive Vice President. Troy Vincent, vice president of football operations at the NFL, says that the league believes the 2028 Olympics in Los Angeles could provide an opportunity for American football's success on the international stage.
Vincent stated to the Associated Press that the ultimate goal is to make flag football an Olympic game.
Vincent believes flag football will be easier to export than tackle football to the rest of the world.
Vincent stated, "When we discuss the future of football, it's, no doubt, flag." "It's flag. I was asked what the next 100 years will look like if you take football into consideration, and not professional football. It's about inclusion, the true motto of "football for all".
Today, the World Games, an international multi-sport competition that occurs every four years, will be held in Birmingham, Alabama. Flag football is among the participating sports. This is a significant step towards international recognition and maybe even a spot as an Olympic sport, according to the NFL.