United States New York replaces the classic logo of 'I love NY'

It's been more than 50 years since designer Milton Glaser created the mythical 'I love NY' logo for an advertising campaign for the city's tourist office

United States New York replaces the classic logo of 'I love NY'

It's been more than 50 years since designer Milton Glaser created the mythical 'I love NY' logo for an advertising campaign for the city's tourist office. Now, the city has launched a new campaign that, while reminiscent of its predecessor, is not liking all New Yorkers this time around.

With this initiative, the New York authorities want to boost tourism after the pandemic and, for this, they wanted to give a new look to the mythical Glaser logo to put it in the plural and make it more inclusive and better represent the character of this city. cosmopolitan. Thus, this new campaign has 'We love NYC' as its logo and includes a new, more modern design of the mythical heart that visually replaces 'love'.

The 'Washington Post' has collected some negative reactions from New Yorkers when learning about the new logo that seeks to promote the city. Many are against this change for both its meaning and its design. According to the media, well-known figures in the city such as the writer Cindi Augustine have described the new heart design that is part of the logo as "ugly", while her partner Benjamin Liong Setiawan, also a writer, assures that he "hates" it. "If they wanted to do something, they should have gone in a completely different direction instead of trying to update a classic," adds the latter.

Among ordinary citizens, the reactions have not been long in coming either. On social networks, many citizens have shown their rejection, assuring that the new New York logo is "so bad that no one will visit the city now" or that the message in the singular is much "more powerful" than in the plural.

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