It happens again and again that food manufacturers change the recipes of their products – and thus also their unmistakable taste. Sometimes upgrades are necessary. Now Milka has also dared to do it: the classic chocolate with the purple cows on the pack is now being sold in a new look and with a different recipe.
The chocolate manufacturer also seems to know that such changes are often not well received by customers. He advertises the new Milka self-deprecatingly with slogans like: "'What have you done with my Milka?!' – probably half Germany". The shape of the bars can also be seen as part of the provocative advertising campaign: the otherwise straight edges are rounded at the corners, and the iconic Milka cow looks at you from one corner.
But not only the appearance of the bars has been modified: the manufacturer emphasizes that the new Milka now tastes "even chocolatier". "After three years of development, the work of more than 30 chocolate experts from research and development and more than 3000 consumers surveyed, we are finally proud to present you our tenderest Milka," says the chocolate manufacturer's website. The result: three percent more cocoa, a little less skimmed milk powder and three grams less sugar.
So that her customers don't prematurely reject the new product, Milka on Instagram encourages them to try it first and then to comment. While one user writes that she has not yet discovered the "new" Milka in any store, another user comments: "I've loved Alpine milk for ages. But I absolutely don't like the new one anymore - too bitter and an unusual aftertaste ????". Another Milka customer agrees: "Well, I'm out with the new Milka. The typical Milka taste is gone and it just doesn't taste like Milka chocolate anymore".
Some customers doubt whether the new recipe is actually aimed solely at a more chocolaty taste experience. "I'm curious. In the industry, 'changed the recipe' usually means that you've found a way to produce something even cheaper," writes an Instagram user cynically.
Sources: Milka,Watson
