Facebook, TikTok & Co: The mutability of Social Media in crisis

Social Media is almost arrived anywhere, who has any doubts until today, must disabuse: Almost half of the world's population uses Social Media. 3.8 billion pe

Facebook, TikTok & Co: The mutability of Social Media in crisis

Social Media is almost arrived anywhere, who has any doubts until today, must disabuse: Almost half of the world's population uses Social Media. 3.8 billion people around the globe, 321 million more than in the year in 2019 – an increase of nine percent. The Hootsuite reported at the beginning of this year. And also the duration of use of these networks is growing steadily and is, on average, almost two and a half hours a day.

Since then, the Numbers have grown further. Because of the current situation shows that people can not only watch TV, but more and more of their News via Social Media to consume and TikTok, Instagram, YouTube and co. entertain.

Many companies have removed advertising budget and return to the Basics. It will be increasingly creating organic Posts with content, and shown how in the early days of social networks – as these messages were flooded with advertising.

Also Messaging Apps and Live-Streaming sites like Twitch have just experienced a real Boom, because they offer accessible Entertainment, in the case of the even part can be. The audience determines the program that can be consumed at home in addition to all the "to dos", and gladly uses the opportunity of direct feedback culture.

What is ethically and morally reprehensible?

Since the communication on the social networks and Messaging Apps is faster than on the well-known Paths that were Fake News, who made itself popular rapidly and confusion, a prominent issue since the presidential election of Donald Trump. In times of Corona was faced at the beginning, often with conspiracy theories, which have been shared and commented on. Facebook has responded to the ongoing criticism, and offers users the possibility to report a post as a hoax, which is then tested. It is also positive that more and more professionals in Online join discussions on these topics.

This exchange is very valuable for the growing acceptance of Social Media. The people are due to the fewer personal encounters communicative than ever, and the Internet and social networks to satisfy these needs, they offer a virtual space for conversations that would take place outside. Anyone can come flowing to each time to the word, the relevance is determined solely by the reader or viewer a fair System, so long as no advertising money to reach.

you could Observe especially in the Influencer discussion that is sparked: is it possible to Profit from the crisis, or even advertise it like so far? What is ethically and morally wrong and what is accepted?

This transparent and, above all, direct communication is a positive and important Trend that will increase the detection rate of all in a sustainable and shows that the Internet holds in the case of problems, surprisingly, our own solutions ready for the Bashing of Oliver Pocher against Influencers have thought of with great security, many of the Influencer, whether you keep what you are doing is right or not. A resulting discussion of double standards shows that Influencers are as the Sender vulnerable to attack and not enjoy immunity.

Updated Date: 23 June 2020, 09:19

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