deeds say more than many words – at least when it comes to the buying behavior of German consumers. In surveys, consumers indicate at the moment, increasingly, in the Corona-crisis-conscious is to buy and also want to in the future, more sustainable purchasing decisions. The current price war with the discounters, but rather the opposite. In advertising campaigns is being massively advertised to the customer. Discount battle discount battle of the sound will be rougher and the price is cheaper. In the Corona-crisis, Consumers may prefer the greater selection of goods in full assortment, finally, he wants to do due to mask duty, and clearance rules the shopping quickly.
The hour of the discounters but it could strike again soon. Because the price will be for consumers in the near future continue to be the decisive criterion, in particular, when the consumer sentiment remains at a low level, and consumers save rather than consume want. Since the discussion about animal plays well and higher meat prices has only a minor role. In the current prospectus of the discounter, there are chicken cutlets just to a quarter cheaper. It would not be in it, if it could not be sold.Updated Date: 19 July 2020, 13:20