German industry under pressure: Larger. Louder. Digital.

5000 new IT to First, 11,000 for the Second and 17,000 for the third. Sometimes you RUB its eyes in astonishment. The new software houses of the German industry

German industry under pressure: Larger. Louder. Digital.

5000 new IT to First, 11,000 for the Second and 17,000 for the third. Sometimes you RUB its eyes in astonishment. The new software houses of the German industry is not a mess, you think big. Finally, it comes to the economic future of Germany.

you don't Understand me wrong, the strategy is to digitize a very hardware-oriented German industry, is absolutely logical, and, of course, long overdue. And should this succeed, this would also be a great success.

But the sheer size means no success, because: "Software sells Hardware" – the competition from abroad has long understood.

Tesla understood

So it is not surprising that the currently hottest competitor for the German car industry, Tesla is in the core a Software company. Tesla is no longer "early internalized that the business models of the future are only" the sale of the automobile, followed by a maintenance and a couple of floor mats.

Instead, there are an infinite number of digital solutions that bring in the Profit. As a customer just, completely straightforward, a few HP book more to, is just one of many ways to make money.

It was the automotive managers clear early on that you won't be able to do this for many distressing topic of digitization around. That in the future data, the currency should be, which flushes the profits into the group's coffers, it has taken a while interested in Google and co. to the knowledge of.

a Long time to be comfortable

That, however, this will also affect the German industry, with its icons of the economy, has yet to elicit any spoiled by success industry Manager, only a tired frown. It is instead, once again, conveniently, left it in some manageable initiatives – and let the real engineers do their Job. The delivery is long outstanding, a record followed the next, the Treasury was filled to the brim, and this pair of Digital-exotics were allowed to play around a bit.

of Course, regular, mandatory trips to Silicon Valley for the Top Management on the Agenda. You looked, listened, nodded knowingly, flew back home and even had a few jokes for the Townhalls and assemblies in the Luggage.

This involved, according to a study by the German Federal Ministry for economic Affairs and energy in the year 2018, 28 percent of the commercial economy in Germany, the digitization strategically in their planning. Around 39 per cent according to self-report even the Internet of things (IoT). This is not a very good beginning, however.

Updated Date: 07 August 2020, 11:20

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