Letters via e-Mail announced: A new beginning for the Post

Deutsche Post now announces to your customers in E-Mails, that you will get a letter. A prerequisite is that these customers also have an address in the service

Letters via e-Mail announced: A new beginning for the Post

Deutsche Post now announces to your customers in E-Mails, that you will get a letter. A prerequisite is that these customers also have an address in the service web.de or GMX, and in a two-stage process for a digital preview image of your letters want to sign up. First of all, only a photo of the envelope, in a further step, should be digitized from the next year, also all the letters – of course in compliance with data protection and postal secrecy.

Jonas Jansen

economic correspondent in Düsseldorf.

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"We have been dealing with for over ten years, how digital postal mail", says Klaus Ehrnsperger, which is for the product management of the mail communication and E-Mail responsible. However, the direct step from a letter to a purely digital product for many customers is too large, so the Post looks longer after a kind of bridge technology. With the advent of digital broadcast images, it should start now. "This brings our clients more transparency, you know, what is in the letter-box find," says Ehrnsperger.

In the 82 mail sorting centres of Swiss Post every day, 55 million consignment processed. Because of the speed of the machines is sometimes complicated to recognize the addresses correctly, it shoots the Post anyway, each letter a photo, it really sort. What else is being deleted, then again, will in the future end up in the logged-in customer by E-Mail in the mailbox. GMX and Web.de both belong to the telecommunications company United Internet, and recorded a total of 34 million active accounts, what corresponds to their own information, according to the well every second Mail account in Germany. Who wants to sign up for the service, you must confirm its address and then get a letter from the Mail, which, in turn, the registration must be with a transaction number (Tan) is confirmed. 90 percent of users would have already deposited their correct address in your E-Mail account, says Jan Oetjen, the chief of GMX and Web.de – the time of the "Donald Duck-from duckburg"-fun addresses was in years past.

12.1 billion letters in the past year

sent "We were surprised by how positive the cover image is arrived in the first Test," says Oetjen. Nine out of ten of these E-Mails were opened, normally the ratio is in the case of such messages it is rather between 10 and 20 percent. "This has encouraged us to accelerate the project," says Oetjen. "In the paper digitization of the world is lagging behind is still strong. This is due to the legal framework and the fact that in the classical business, as yet, too little of digital connection between companies and their customers. We make the first connection,“ says Oetjen.

For the E-Mail provider that is so attractive, because now a lot of communication between companies and their customers by Mail as well as digital expires, but it is sometimes complicated to keep track of what communication channels are used. Already now, customers of Online retailers accustomed to that you have numerous E-interactive objects Mails to the order of confirmation of the Shipment process and customer satisfaction. The automatic sorting of all correspondence with companies in the E-Mail Inbox is, therefore, the target and the letter of announcement is a first step.

Updated Date: 27 July 2020, 18:19

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