Location of the house: The F. A. Z. is driving your digital strategy

At 9. September the laying of the Foundation stone for the "F. A. will be held in Frankfurt's Europa district, e-Tower". The Austrian real estate company UBM

Location of the house: The F. A. Z. is driving your digital strategy

At 9. September the laying of the Foundation stone for the "F. A. will be held in Frankfurt's Europa district, e-Tower". The Austrian real estate company UBM refers to the built 17 floors will move high and 23.800 square meters of comprehensive office building, in the publishing and editorial staff of the Frankfurter Allgemeine Zeitung in the year 2022 as a tenant. In place of the previously used building in Frankfurt's Gallus district, the F. A. Z. since six decades ago, a resident of, in the future, the so-called "Hellerhöfe". In the development of this district will participate in the F. A. Z. in half.

The real estate project is also symbolic for the change, with the Frankfurt-based publishing house is responding to the changes in a rapidly changing, by the Corona-crisis challenged the media industry. Unchanged is the claim of the F. A. Z. to stand for quality journalism remains. This claim is today of time, such as a very strong interest in the digital services of the F. A. Z. in the past few months, underpinned.

The number of hits on the Homepage in the first half of the year 2020 to 490 million Visits to 52 percent over the comparison figure for the previous year. The number of subscriptions for the in the autumn of 2018, introduced product-F+, the access to the entire home, and thus behind a paywall articles, offers, rose in the first half of the year to 78 percent at 55.400. This strong growth show how in times of crisis, many people rely on high-quality journalism. Never before in its history, the F. A. Z. had with their products so many readers as in the first half of the year 2020.

regional edition previously available in digital form

The tag to an even greater digital future-facing house is in full swing, even if the printed F. A. will have in the future, is of considerable importance. The next five years, the entire digital edition, which consists of the digital editions of the Frankfurter Allgemeine Zeitung and the Frankfurter Allgemeine Sunday newspaper, as well as F+ is expected to rise from currently 158.300 on more than 300,000 subscription relationships. Also in Germany, a similar development as in the United States appears to be plausible, where the reader will in addition develop to your usual E-Paper and the mobile Homepage has a special interest also in Podcasts, Videos and Newsletter.

this is the future of the house in many ways. The last year launched a news Podcast F. A. Z. "the Podcast for Germany" enjoys a great interest. But also the more specific topics of the podcasts are popular, not the least of the Podcast F. A. Z. "Knowledge", of the treated since the spring, particularly the issue of Corona is multi-faceted, and legal issues, dedicated to Podcast "opposition".

This is the development of digital products, not at the end. So think of that, the successful entry of the product F+ develop. In addition, the digital have editions of the daily and the Sunday newspaper further growth potential. In order to tap this is on 15. In June, the digital regional edition of the F. A. Z. Rhein-Main-Zeitung, in the early digital edition of the F. A. Z. has been integrated. In preparation for a multimedia edition of the Sunday newspaper, which is currently on the Internet just as E-Paper available is. The digital product offensive is being accompanied by a greater use and massive exchange of modern marketing and production technologies in editing and publishing, and high levels of investment.

Updated Date: 18 July 2020, 07:20

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