Online-Kiosk for article: journalism Start-up Blendle is sold

The Dutch journalism startup Blendle has a new owner. As the founder and former managing Director, Alexander Klöpping said in a blog post on the platform Medium

Online-Kiosk for article: journalism Start-up Blendle is sold

The Dutch journalism startup Blendle has a new owner. As the founder and former managing Director, Alexander Klöpping said in a blog post on the platform Medium, the Online Kiosk for a newspaper article from the French provider Cafeyn. Cafeyn have a stock of more than 2,500 Newspapers and magazines, including the "Guardian" and "L'équipe", which should be as soon on Blendle available.

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at the same time the title of Blendle will be made to the Cafeyn-users. "Cafeyn has the same Vision and passion for journalism and a comparable culture. Also, you have to as we have the ambition to grow abroad.We could not miss the opportunity to do this together," writes Klöpping, with the Takeover as CEO of Blendle back and a seat on the Board of Cafeyn with the task to "focus on the journalistic Vision of the company".

"Savior of journalism"

Klöpping was founded Blendle in the year 2014, together with Marten Blankesteijn. On the platform, which was a year later in Germany at the Start, readers can buy individual articles from quality media. In the Netherlands the company changed in the past year, its business model and introduced "Blendle Premium", the user is for a monthly contribution of 10 Euro unlimited selected article can read proposals.

in Order to be profitable, need Blendle 100,000 Premium subscribers, had Klöpping announced at that time. According to the Dutch newspaper "De Volkskrant" has the Start-up currently has over 80,000 subscribers, including 50,000 in number at the end. The decision to say goodbye to the Micropayment model, had been rated by experts as well as users is critical. In Germany, users pay Blendle-as per individual article.

Updated Date: 30 July 2020, 07:19

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