Photo platform: Snapchat tries to emulate the Chinese Super-Apps

The photo platform, Snapchat is open for services from other providers and thus follows the model of Chinese Super-Apps like WeChat, where users do the majority

Photo platform: Snapchat tries to emulate the Chinese Super-Apps

The photo platform, Snapchat is open for services from other providers and thus follows the model of Chinese Super-Apps like WeChat, where users do the majority of your digital life can. With the "Minis" can be integrated, scaled-down versions of other Apps directly in Snapchat. With the first featured applications you can buy, among other things, cinema tickets and cards create.

The Chinese Apps like WeChat and Tencent is a major shareholder of Snapchat - bring in billions with fees on the transactions of other providers on their platforms. Snapchat plans currently, however, no such duties.

In another innovation, the new advertising could bring in revenue, will Snapchat be on in the App's built-in map information, to cafes, Restaurants and shops. The card has served primarily to see the whereabouts of friends.

Also wants to Snapchat, Apple and Google will intensify the competition in the so-called augmented reality (Augmented Reality, AR), in the case of the digital contents on the screen in real environments. After the first fun applications, such as virtual screens or cats-whiskers Snapchat has built a business platform with which you try on on the Display, for example sneakers or an impression of the color tone of the cosmetics in your face can get.

Arsenal for App developers

In the case of a partner conference on Thursday Snap showed an expanded Arsenal for App developers in the area. The function "Local Lenses", the entire road trains in 3D will be scanned to allow on the Basis of these models, experiences in augmented reality.

With the function "Scan" objects are detected in front of the camera and information display, as an example, Snapchat is plant or dog called races. A similar visual search engine built Google with its offer of "Lens". Snapchat is not complete, but serves as a platform for various specialized services. Various Apps can integrate the Snapchat camera, with its functions and at the same time, using its own Algorithms for machine Learning combine.

Updated Date: 12 June 2020, 07:20

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