Shopping in Corona times: it May be a bit less consumption?

If Harry Glawe expected with this storm of indignation? Since the Minister of economy of Mecklenburg-Vorpommern at the weekend announced that he wants to loosen

Shopping in Corona times: it May be a bit less consumption?

If Harry Glawe expected with this storm of indignation? Since the Minister of economy of Mecklenburg-Vorpommern at the weekend announced that he wants to loosen in the face of the lower Corona-Figures in his state of the Mask requirement within the trade, cooking high in Germany, the emotions. It is not only the question of the extent to which cloth masks actually prevent infections, but also a social question of principle: do we Want to consume ever again so much as it was before the pandemic?

John Pennekamp

editor responsible for economic reporting, responsible for "The Lounge".

F. A. Z.

Julia Löhr

business correspondent in Berlin.

F. A. Z.

the mask attenuates the duty of the buying mood, there is little doubt about. In a mid-June survey published by the consulting firm EY, with more than 60 percent of the respondents said that they would have with intervals and mask obligation less fun Shopping. While food and drug store bought products more lively. However, in the fashion trade, it looks grim. Almost a quarter of the sales of these recorded in may compared to the previous year.

"The mask is a yaw brake"

"The mask is a yaw brake," says Stephan Grünewald, managing Director of the Cologne-based Rheingold Institute. The atmosphere in the shops have something Threatening. And then there is the social pressure to behave in a Store, and correctly, adds Florian Kaiser, Professor of social psychology at the University of Magdeburg. The shopping had lost its "Entertainment" function.

at Least in surveys, consumers do not mourn the consumerism of earlier times too. In the beginning of may-published survey by the consulting firm Accenture, 45 percent of respondents said that, when shopping now a more sustainable decisions and this is likely to continue to do so. The advisers were delighted: "the changes that otherwise would have taken probably years, is reduced to a few weeks."

the confessions of seemingly more refined, consumers are to be treated with caution, warns the sociologist Ortwin Renn from the Potsdam Institute for sustainability research. "In the BSE crisis, 40 percent of the consumers said in surveys that they wanted to avoid in the future, entirely or largely on flesh. In fact, the meat consumption has increased after the end of the BSE crisis, even a little.“

Also, Economists know these contradictions well. For example, studies have shown that customers spend only 10 percent of the money that you put in polls for the ethical consumer, the prospect, indeed, even for fairly produced products.

morality Yes, but please only well measured

The Karlsruhe-based behavioural economist Nora Szech this is explained by the fact that people put down while on the one hand, value their "moral identity", on the other hand, your Conscience is very quiet and you worry more: In one of their Experiments, half of the subjects, towels made from organic cotton received as a gift, the other towels are made of conventional Material. All participants were asked whether they would pay for towels, in addition to have been produced under fair conditions, a Supplement. The result: The subjects with the Bio-towels said, rare Yes. The people are happy to trade in a part of the area – here the organic cotton-ethically responsible and look away elsewhere to look. Researchers call this phenomenon "moral self-licensing".

Updated Date: 08 July 2020, 08:20

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