You won't believe it: Google prohibits Clickbait advertising

The Google group has further tightened its promotional policies and prohibits so-called Clickbait ads, which users with the supposed secrets of bait, to encourage them to Click. The online communication of the Internet group. The new measures are to be effective, therefore, in the next month.

Gustav Theile

editor in the economy.

do Not Show that "claim, secret or scandal to uncover be allowed to". This includes promotional texts, such as: were "You won't believe what happened next" or"click here to find out more". The same applies to Ads, the"obvious changes, clean zoomed-in body parts," or Before-and-After comparison used to apply to "significant changes on the human body".

to trade in Addition, Google prohibits Advertisements which try to bring people with reference to accidents or deaths, and fast. As an example, Google are called Ads, the "representations of serious illness, pain, fear, or of shocks to use to promote products or services". Google dominates the business with Online advertising. The group makes Changes to its guidelines, relates to the fast the entire advertising industry.

the Corona-crisis says the group is about to Display for respiratory protection-masks under. In April, Google had announced that in future each of the advertisers to identify needs. For companies, this means that you will have to submit documents, "which show who you are and what country you are active." In January, Google had the industry with the announcement in excitement, some "Cookies", which are mainly used for the Control of targeted advertising,in two years not allow.