A skinny dog, everything turns into fleas, the saying goes. Added to the audience crisis that Telecinco has been dragging on for too many months now is that far from improving, everything seems to be getting worse. While Antena 3 and Atresmedia return to sweep, being leaders again with a 14.2% audience share, their best start to the year since 2009 and with the greatest distance from Telecinco in 25 years -since August 1999, Telecinco has recorded its lowest historical monthly (10.5%) and also sinks in 'prime time', the strip with the highest television consumption and the most valued by advertisers. For its part, La 1 is in third position, with a 9.4% share of the screen.
Telecinco marks an 8.2% share in 'prime time' in January. It fell to fifth position behind Antena 3, which achieved 15.7%, the pay channels (10.9%), La 1 (10.6%) and the Autonomous Regions (9.4%).
Never before has one of the three main chains marked such a low figure in this range. According to historical data, the minimum in 'prime time' for La 1 is 8.3%, which was set in July 2021. For its part, the minimum in 'prime time' for Antena 3 was in August 2012 when marked a 9.3% share of the screen.
Although the data is surprising, especially coming from the chain that a few months ago swept this strip with reality shows such as Survivors or GH VIP, it was the chronicle of a death foretold. Nothing that Telecinco programs in 'prime time' works, with the exception of La isla de las tentaciones, which is why the chain has been forced to bring forward its sixth edition and broadcast it just two weeks after the fifth ended.
But, in reality, only the program itself works on The Island of Temptations. The debates do not stop attracting the audience, so Antena 3 continues to sweep prime time with El Hormiguero, Hermanos, Atrapa un millón and El Desafío, during the week, and with the Saturday film that thrashes the experiment of Telecinco to program a double broadcast of the Christian Gálvez contest, 25 Words.
During the week, the series Escándalo: relato de una obsesión, which at its premiere stood at 10.9%, very far, for example, from the last great fiction released by the channel, Entrevías, which scored 19.7 %, does not exceed 10%. Its competitor, Catch a Million, leads quite a few points above.
Nightmare in paradise 2 not only has not matched the poor ratings of the first edition, finished in December, but it marks even worse in all programs, gala and debate. On Fridays, the network decided to re-broadcast Friday Deluxe instead of Mediafest, which disappeared by surprise due to low audience ratings. And, although it has managed to improve the data from Mediafest, it remains quite far from El Desafío (Antena 3).
Telecinco's hope is in the new edition of Survivors. The network is already announcing the reality show and, although none of the participants have been officially revealed yet, it seems that Telecinco is preparing a casting with heavyweights in search of saving the battered 'prime time'.
However, the new edition of Survivors is scheduled to arrive at the end of February or the beginning of March, so the bleeding will continue for at least next month.
On the other side, the one in pink, Antena 3. Not only is it leading once again, but it is the channel that is growing the most compared to the data for December (0.8%), while also being the leading channel also in commercial target.
Everything that Antena 3 programs triumphs. Its newscasts continue to be the most viewed. Antena 3 Noticias adds 37 months of consecutive monthly leadership with 19.7%, (0.6% more than in December and 0.7% than in January 2022).
In addition, it has the most watched programs on Spanish television: Pasapalabra and El Hormiguero. The first, which is broadcast from 8:00 p.m. to 9:00 p.m., achieved a 22.7% share in January, 2,774,000 viewers. The second, the Pablo Motos program, reached 16.5% and 2,481,000 viewers. Both manage to lead with the greatest historical distances against their main competitor: 16.5% and 9.4%, respectively,
To these data is also added El Desafío, also from the Pablo Motos production company and hosted by Roberto Leal, released at the beginning of January and which completes the top 3 of entertainment, with an average screen share of 19.1% and more. 2,200,000 viewers every Friday.
These are the programs that concentrate the greatest number of unique viewers: 5,170,000 Pasapalabra, 5,596,000 El Hormiguero and 5,467,000 El Desafío.
In the afternoons, when Telecinco managed to withstand the pull of Y ahora Sonsoles with Sálvame Naranja, the programming change by subtracting an hour from the Jorge Javier Vázquez program to broadcast 25 Words -in the same slot as the Sonsoles Ónega program- has ended for take away that first place they held. And now Sonsoles manages to be the absolute leader in January with its monthly maximum (13.4% and 1,324,000 viewers on average).
All in all, Atresmedia is once again the leading television group despite having one fewer channel. It registers the greatest distance since April, almost 2 points more than Mediaset.
According to the criteria of The Trust Project
