You can find plenty of SEO advice on the Internet, but this isn’t your typical guidebook. For this article, we will discuss how to use scraping to reverse engineer the competitor’s web pages and create a unique strategy to outrank them. Instead of attempting to guess how the search engines are ranking pages, you can find the answers by merely using web scraped data. If you have a web scraping job you’d like assistance with to avoid detection, then use a professional service like Scraper API.
Having experts assist you will make scraping much more effective such as; avoiding IP blocks with IP rotation and navigating around CAPTCHAs. Here are five ways you can use scraping tools to boost your SEO analysis.
1. Competitor Keyword Research
Obtain all of the content from your competitor’s site for a simple SEO analysis. If the site ranks highly with Google, then it has already put a lot of research into the keywords. Now, you can own this list without a lot of work. With blog scraping and text analysis, you don’t have to do the keyword research for yourself, but simply piggyback on what has already been done and works.
2. Analyze High-Ranking Pages
With the majority of SEO ranking tools looking at keywords that appear on your website, you can now build a database of other sites and what they rank for. You can figure out which pages are ranking highly and start competing with them. With this information, it doesn’t take much work to create your own strategy to get on top.
You can also look at the keyword density of each page. Google searches for an optimal ratio of keywords, so you avoid keyword stuffing with this information. When you emulate what the top-ranking sites are doing, you can’t go wrong.
3. Title Data
You can look at the web page title on all of the competitor’s web pages. This helps you determine the common traits of the high-ranking titles so you can change yours accordingly. While this might not seem valuable, your title data has a lot to do with your ranking.
4. Meta-Data Extraction
Once you know the keywords that your competition is using, you can figure out why. Do their blogs contain more content that yours, or are they blogging more frequently? All of this is quickly figured out with scraping techniques. Then, you can mimic the activities to become a top contender as well.
When you use SEO analysis tools, you can determine precisely how many internal and external links show up in the content of your competitor’s site. If there is an optimal number to include, this will provide the data you need so you can mimic it. You will also learn what types of links to use in your content.
Take Your SEO Analysis to New Levels
You don’t have to wonder how the competitors are beating you any longer. With the right scraping tools in place, you have the exact science on how to compete. It’s your turn to reach the top of the search engines and receive some of that business. Uncover the major factors to ranking through the use of scraping. Then, emulate what you see and improve your page rank with ease.
In no time, you will notice that your pages are beating out the old competitors and you will become a force to be reckoned with.