The tourism sector, in particular hoteliers, anticipate a better Easter even than before the covid, with higher occupancy figures and price growth also clearly above then.
In general, in these first holidays of the year, occupancies of over 70% will be registered, even pending closing figures with last-minute reservations, and less substantial than in the covid years. It is the prelude, they agree in the sector, of a summer that also looks better than those before the world stopped with the pandemic.
Hotel prices, which, according to the National Statistics Institute (INE) have been growing continuously for the last 21 months, practically all in double digits (with a peak of 29.5% in April last year), will continue to rise in this month of April, as recognized by most of the chains.
Meliá has "very positive" prospects with a 22% increase in its turnover over Easter 2019 and last-minute sales have yet to be counted. The fact that Easter falls at the beginning of April works better than if it is later, as it happened in 2019 and 2022.
The operations in its main markets (United Kingdom, Germany and national customers) and the increases in the United States stand out, with better data than in previous years due to improved connectivity, with direct flights to Mallorca and Malaga.
Prospects are also positive for urban hotels, with longer stays, and with performance above the rest in Seville and Barcelona, which are already receiving the international tourism that did not arrive last year, as well as Valencia and Palma.
The Canary Islands, with all their hotels above 65% occupancy, and the peninsular coasts are the most sought-after destinations, and the Balearic Islands, where Meliá will open a greater number of hotels than in other years around these dates, will start the season earlier, which usually began closer to June.
From Riu they point out that their current reservations are 10% higher than those of a year ago. The demand trend is positive in all international markets, which book more in advance than national ones, although destinations such as Jerez, Palma de Mallorca, Gran Canaria and Tenerife are responding well in this segment.
In Barceló they also calculate an increase in occupancy of 10% over 2022, with very positive forecasts due to the improvement in advance sales, especially in the Canary Islands, while other places, such as Andalusia or Levante, are more exposed to last-minute sales. minute and the weather forecasts, they say in the hotel. International issuers, especially the UK, are also very active.
The Hotusa Group records sales improvements both over last year and over the pre-pandemic reference, in 2019, given that the desire to travel is maintained, which leads them to think that most of their destinations will be full, especially Seville, Córdoba, Granada, Paris, Lisbon, Rome or Naples.
Marriot highlights the star destinations in Spain for this Holy Week: Seville, Mallorca and Tenerife, with occupancy levels similar to those before the coronavirus, although they are still waiting for last-minute reservations, especially if the weather forecast is favorable on the peninsula and islands .
The travel agencies associated with CEAV have also seen a substantial improvement in bookings, although they warn that their margins are deteriorating due to price increases by providers (hotels and means of transport, above all).
Meliá's sources indicate that the historical average rates are improving "considerably", especially in Tenerife and Lanzarote, but also in Fuerteventura and Gran Canaria. On the peninsular coasts they recovered average daily rate (ADR) levels higher than those of last year.
Virtually all of its hotels registered double-digit ADR growth in 2022, a trend that is consolidating this year, due to its commitment to the highest or luxury segments, says the Escarrer family chain. Specifically, for this Easter, both in ADR and in average rate per occupied room (RevPAR in English), the figures are higher than in 2019 and 2022.
Also at Riu they explain that rates have increased and that the strength of demand means that they do not have to resort to launching offers, which allows them to offset part of the "spectacular" increase in costs.
Barceló explains that its average ADR is growing at a rate of 12%, which has meant an increase in revenue of 50%, with a special impact in the Canary Islands and Marriot also points out that its rates are higher.
Hotusa ensures that the rate maintains the upward trend of recent months, especially in the higher segments. Although they defend that it is necessary to continue being prudent, due to the economic uncertainties, they do not observe a retraction in consumption.
The SiteMinder World Hotel Index indicates that in April, 6 out of 10 guests will be of foreign origin, with reservations 20% higher than the values before the pandemic and already with 30% reservations for the summer.
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